Kevin Cowherd of the Baltimore Sun was recently offered an exciting new Verizon FiOS bundle at his home:
“Have I got a deal for you,” he said.
He handed me a brochure.
On one side, it said: “Bring the Excitement Home.”
On the other, it said: “TV + Internet + Phone. $99.99 a month. Plus a free 19-inch HD LCD TV.”
There hadn’t been much excitement at home lately, so I let him stick around for a minute.
He said that Verizon FiOS was the best, most super-duper TV, Internet and phone bundle of all time.
It will completely change your life, he said, with the fastest cable and greatest all- fiber-optic network and unlimited calling anywhere in the U.S. and Canada.
“And all for just $114 a month,” he said.
OK, let me say right now that I am not a numbers guy. That’s one of the reasons I got into this business, because if you throw a lot of numbers at me, it’s nap time.
But even I could figure out the price had jumped in 10 seconds.
“What happened to Bring the Excitement Home for $99.99?” I asked.
“Well,” the guy said, “to get all that excitement, you need converter boxes for your TVs. For three TVs, it would be $114.”
Mr. FiOS went on to say that he could not give Mr. Cowherd the $99 price because “there’s no box to check that says ‘Resident does not want converter boxes.’ That’s why it’s $114.”