Explanation For The $307.06 Harry Potter DVD
On Wednesday, we posted a picture a reader sent us of a Harry Potter DVD priced at $307.06. Not only was it not Photoshopped, several CompUSA employees chimed in to let us know there was actually a very good reason for it to have this huge price. Whenever a movie is supposed to be held until a certain street date, the price for that item is set to the release date. In this case, Harry Potter and the Goblet Of Fire came out on March, 7th, 2006, 03/07/06. By mistake, this tag was moved out to the floor when it should have been kept in the backroom. Mystery solved!
PREVIOUSLY: The $307.06 Harry Potter DVD
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Interestingly, I encountered prices like this at Blockbuster, and they were legitimate. I worked there during the BIG SWITCH to DVDs. Blockbuster was required by the studios to put both products on the shelves (VHS and DVD) but the prices were independently determined (otherwise it would be illegal price fixing). So VHS tapes were clearly marked at $999.99. People would bring them up anyway, thinking it was a pricing mistake, and we'd have to tell them that yes, Gladiator on VHS was a thousand dollars. Then we'd explain that it was a cheap trick to get them to buy a DVD player, which were right over there on that shelf please go buy one.
I've heard of retail outlets setting prices to ridiculous levels to indicate some other status (like street dates or black friday ads, as mentioned above) but so far Blockbuster is the only store that purposely priced a for-sale item at a hundred times the MSRP in order to discourage sales.
Anyone else experience something like this?
I knew there was an explanation behind it. Is it the best way to mark a release date? Certainly not. But sometimes stores have to invent little workarounds for things like this if there isn't a solution made for it. Happens all the time.
I kind of like the idea personally, I'm sure it's worked fine until one unattentive stock boy wasn't paying attention. I'm sure he's kicking himself in the head. And as blatent as this may seem, it's still better than not making any note and mistakenly selling it before the release day. That translates into big $$$ lost.
Regardless, it was a dumb story to begin with. It seems below the Consumerist to report stories of consumer outrage that are misprints. If someone had been charged $307.06 for the DVD and it was marked $19.99, maybe then... Worse is when someone sends a picture of a Walmart sign with a sale price higher than the original price, and we're all suppposed to complain about those "greedy bastards at Walmart," when 9 out of 10 times it was some customer (kid) screwing with the sign. Hey, I hate Walmart as much as the next person, but is that really a story?
@homerjay: They have it this way so when we (I work at compusa) use our horrible inventory software we can see the street dates, and so when a cashier who isn't a total idiot rings it up they can say "wait a second...this isn't right" and call a manager who hopefully wont be so stupid as to just do an over ride. It works pretty well.
Also, compUSAs inventory software is a crappy cli run via telnet that was written about 10 years ago..it is horrible.
@B: In the previous thread, the OP explained that he was clearing out his cellphone, I think.
@fall_farewell: That's pretty much what you get with a cameraphone. Even with a $400 digicam you get a decent amount of distortion, but you're talking about a lens that's even cheaper and smaller than the typical consumer camera.
You add poor lighting and a subject that's too close, and you get a picture that's all fucked up looking.












Hmm...still funny.