Great Moments In Commercial History: Lincoln Insurance

Image courtesy of

Eagle Insurance started it, but when Lincoln Insurance put our 16th president in a prison outfit complete with striped top hat, we knew they had something special.

There are many fine traditions in the city of Chicago, but our favorite has to be the escalating weirdness among “low cost” auto insurance companies.

Eagle Insurance started it, but when Lincoln Insurance put our 16th president in a prison outfit complete with striped top hat, we knew they had something special.

Here are all of our favorite Lincoln Insurance commercials. Enjoy your SR-22!

If you’d like to nominate a commercial for our weekly series “Great Moments In Commercial History” send us an email at tips [at] consumerist [dot] com. Be sure to put “Great Moments In Commercial History” in the subject. To see other commercials that have been featured in the series, click here.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.