ABC News informs us once again that so-called “Cyber Monday” (today) is a creation of the National Retail Federation, and is “by no means the busiest day for online sales, just as Black Friday is not the biggest day of sales for most stores.”
“Retailers are having special Cyber Monday sales, and the way I see it, if retailers are attaching a sale and calling it Cyber Monday, it’s true,” says Scott Krugman, spokesman for the National Retail Federation.
“Black Friday is a great day for creating energy, buzz and excitement about the holiday season,” Krugman said.
The sales do exist, however, and can be perused at the National Retail Federation’s website, “Cybermonday.com.“
The actual busiest shopping day is the Saturday before Christmas, as any former or current retail worker can attest. Online shopping tends to peak on the last day that items can be shipped in time for Christmas, says ABC.
Cyber Monday: Myth and Reality [ABC News]