Store Says It Can Prove There Is Seaweed In Its Clothing

The New York Times recently tested some “Vitasea” seaweed clothing from athletic clothing store Lululemon Athletica and could not find any evidence that there was any actual seaweed in the fabric. Lululemon disagrees.

Lululemon claims that the seaweed clothing is “made with vitasea technology consisting of seaweed which releases marine amino acids minerals and vitamins into the skin upon contact with moisture,” and that the “fabric provides anti-inflammatory, anti-bacterial, stress reducing, hydrating and detoxifying features.”

After intially telling the NYT they couldn’t dispute the paper’s findings, (If you actually put it on and wear it, it is different from cotton,” Dennis “Chip” Wilson, Lululemon’s founder, chief product designer and board chairman told the NYT. “That’s my only test of it.”), Lululemon now claims that they have tests that prove the garments do contain seaweed.

The yoga wear retailer, a market darling whose shares have roller-coastered since the seaweed story surfaced mid-week, said late Thursday that tests done overnight in Hong Kong show its product line to be “consistent with the garment care and content labels.”

Bob Meers, chief executive of the Vancouver-based company, said the new tests were commissioned in light of a newspaper report saying Lululemon’s claims about having seaweed in its VitaSea line of clothing might not be true.

Meers said in an interview the company took batches of VitaSea clothes from stores around the world and sent them to the SGS Group laboratory in Hong Kong, the same Swiss-based company that does quarterly product testing for Lululemon.

After six hours of testing: “They came back and validated it,” Meers said of the company’s seaweed product claims.

Fight! Whose test results are better?

Anyhow, we’re sure your magical yoga pants are awesome and everything but you’ll have to forgive us for remaining skeptical that seaweed in fabric (if, indeed, it’s even in there) will give you vitamins and keep you hydrated.


Lululemon CEO says new seaweed clothing tests should clear company’s name
[CBC](Thanks, Cowboys Fan!)
(Photo:Carolyn Coles)

Comments

Edit Your Comment

  1. MENDOZA!!!!! says:

    and in other news about wasting time on totally unimportant matters, let’s go to footage of the Senate!

  2. Parting says:

    Zzzzz….

  3. RAREBREED says:

    So… if you wash it… does it all go away?

  4. lalala1949 says:

    blah

  5. hi says:

    who would have thought today i would be reading about seaweed in clothes… or not.

  6. Cowboys_fan says:

    ROFL…My fav part;

    “The moral of this story is that you shouldn’t believe everything you read. Often people think to themselves, “Well, they couldn’t say it unless it was true.” There’s just one problem with that theory. They can say it until someone with enough money to do independent laboratory tests proves it isn’t true.”

    Or screw them up and print false information!

  7. homerjay says:

    Does printing the tag with seaweed based ink count?

  8. King of the Wild Frontier says:

    In other news, vitamins are still absorbed only by eating them (except for D3, which requires skin exposure to sunlight), and Generalissimo Franco is still dead.

  9. alfista says:

    I wonder if the six hours of testing also screened for lead.

  10. Meg Marco says:

    @Cowboys_fan: The test results disagree. You need to chill out.

  11. Beerad says:

    Maybe they should market their clothes with starfish and barnacles attached, with a little salt water mister that you need to keep spraying on yourself or the sea life dies. Then I’d believe that there is seaweed in the clothes. (And before you militant marine biologists get all spearfish-huntery on me, yes, I realize that neither of those things probably stick onto seaweed in the wild.)

  12. ideagirl says:

    @RAREBREED:

    my question, too–I think the whole seaweed thing is bs

  13. vanilla-fro says:

    @alfista: I think the lead may be what hid the seaweed in the first test.

    Also, did they explain why or how the seaweed clothing turns you into an amphibian and allows you to absorb everything through your skin?

  14. Spamwich says:

    @meghannmarco: Is someone here not chill enough for you?

  15. Graedus says:

    wow, i had no idea they ever claimed this kind of stuff. it’s practically impossible to put amino acids, minerals and vitamins into clothing and keep it there after one wash. it’s also too bad that just about any amino acids, minerals and vitamins that you actually want on your skin are the same in salt water as it is everywhere else for cheap.

    i think im going to start grinding my multivitamins up and lace my shoes with it. investment of a lifetime!

  16. Meg Marco says:

    @Spamwich: Yes, do you want to fight me at the jungle gym at 3pm?

  17. suburbancowboy says:

    I love how when a nutrient or ingredient becomes trendy for health, it is added to everything. Oh, pomegranate is good for you? Let’s put it in our shampoo. Soy is good for you? Let’s put it in some conditioner. If you could absorb nutrients that way, there would be no reason to eat salad. You could just go to sleep at night with your head in a bowl full of carrots.

    Anyone who buys this clothig for any reason other than its looks is a moron and deserves to be fleeced.

  18. UpsetPanda says:

    @suburbancowboy: …i have pomegranate in my body wash. *shifty eyes* actually, i just liked the smell (it doesn’t smell like pomegranates).

    You could just go to sleep at night with your head in a bowl full of carrots.

    I think my rabbit dreams of this every night.

  19. Mr. Gunn says:

    Well, is eithe rcompany going to release the test results so we can see what method they used, what the data looked like, and how they validated their instruments?

    /oh, wait, no one cares…

  20. akalish says:

    Like I would seriously have confidence in anything coming out of China. Yeah, right.

  21. Topcat says:

    If you buy $90 “yoga” pants and wear them around as you go to work, hit Starbucks 4 times daily and pick up the kids from soccer practice, you deserve to believe your pants are instilling your body with all the benefits of a seaweed wrap. Constantly.

  22. CapitalC says:

    I’m almost embarrassed to be from the same town as LuLuLemon. :(

    I wonder if I can make sushi rolls from their shirts in an emergency…

  23. ThEjOkErIsWiLd says:

    BWAAAAHAHAHA, i can’t believe some people actually fall for this utter BS, but then again, ion footbaths sell… :|

  24. XTC46 says:

    This is a load of crap. There definitely good cloths and bad clothes to work out in, but this is just a sham.

  25. pyloff says:

    The urbanites are drinking the kool-aid. Keep buying that shit, I’m sure someone in Japan can find some reason or logic in it.

  26. Her Grace says:

    @akalish: Hong Kong != China. It says the clothing was tested in Hong Kong. The original article claims the seaweed crap comes from a German company, and gives no indication where the clothing itself is manufactured.