Best Buy met one of Walmart’s “secret deals” punch for punch but soon found itself in a bind trying to go up against the discount retailer. Walmart was selling Toshiba HD-A2 HD DVD players for $98.97. BestBuy countered by dropping the price on theirs to $99.99. There was a run in-store and online quickly ran into backorders, backorders which would probably be never fulfilled, seeing as the Toshiba HD-A2 is a discontinued product. BestBuy could have told all the shoppers to shove it, but instead Best Buy said they would fulfill the orders with the HD-A3, retailing normally for $299.99.
Good for you Best Buy, we festoon your head with laurels and shower your body with ripe grapes for deciding not to ruin your reputation at the beginning of what promises to be a tight shopping season.