Know that story about the guy who supposedly invented subliminal advertising, where they would flash secret messages faster than the eye could perceive and get you to buy more Coke and such? Besides being shown to be completely ineffective, the guy who “discovered” it actually made the whole thing up as a gimmick to get more business for his marketing research company. [WSJ] (subscription-free link)

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  1. alk509 says:

    Subscription required… :-(

  2. Maulleigh says:

    Is that the book that had the high ball on the cover? I bought that in college and strained my eye sight looking for the naked woman makin’ it with the polar bear.

  3. yahonza says:

    That’s the one.

    Its amazing how people fell for the idea so easily.

  4. JPropaganda says:

    Wait, so subliminal advertising ISN’T effective? My world is turning upside down!

    Damn subscription required…

  5. SexCpotatoes says:

    *eyes glaze over*

    Sub-scrip-tion re-quir-ed…

    …must

    …pay

    …for

    …stupid

    …content.

  6. kc2idf says:

    Erm? I had no problem getting at the content. No subscription required. Try again.