On the same day that consumer groups called for “Do Not Track” lists to preserve consumer privacy, AOL pre-emptively announced a new service that they say will let users opt out of receiving targeted ads. “Choosing to opt out sends a cookie to a user’s computer that blocks the ads from appearing. AOL’s system prevents the deletion of the opt-out cookie.”
AOL will publicize the program by displaying millions of public service banner ads across its own sites and others on which it advertises. The company says it’s their attempt to deal with consumers in a more transparent manner regarding online advertising.