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Southwest Airlines Tries To Make Passenger Change "Masterbaiter" Shirt

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Southwest again tried to make a passenger change his clothes and again has been forced to apologize, reports the St. Petersburg Times. Flight attendants asked Joe Winiecki, 39, to remove a shirt promoting "Captn. Jack Hoff', MasterBaiter," a fictional fish store located in the "Virgin Islands."

Sure, the shirt is tacky and eye-roll inducing, but no one appointed Southwest the fashion police. Southwest needs to more clearly communicate the situations where it is appropriate to approach customers about their clothing. Their own policy says its only in situations of indecent exposure, extreme vulgarity and clothes with threatening language.

Clothes call dings Southwest, again [St. Petersburg Times] (Thanks to Charles!)
RELATED: Mini-Skirt Customer Doesn't Accept Southwest's Marketing-Filled Apology

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76
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At least it wasn't a 300 lb. man wearing that shirt. No, no, please don't make him take it off.

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Anybody older than a teenager wearing that shirt should be locked up for being a tool.

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Sorry, but if you wear that shirt, you're the douche.

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"extreme vulgarity"


The shirt is vulgar. Could you read the words on the back of a shirt to airline security without getting locked up?

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Was his seat mate wearing the Morning Wood shirt?

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You pretty much know all you need to know about the shirt-wearer, don't you? There's a singing bass mounted somewhere in his manufactured home, and he punctuates a lot of sentences with "Git'er done!

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Don't they have better things to do. You know like making sure people aren't trying to blow up the plane?

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The shirt may be lame, but its about as offensive as the Big Johnson shirts that were popular ten years ago.

Southwest's employees need to get out a little more...

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I gotta say, it's SW's plane. If they want to act like a family airline, I see no issue with curbing the "jackoff" shirts or the like. It's not like the guy was wearing a sleevless shirt and they said "no guns allowed."

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One time in an airport, I saw a guy wearing a t-shirt that said, "I'm not a gynecologist, but I'll take a look."


It's so nice to see young people taking an interest in important issues like women's health...

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Tacky, yes. Needs to be removed? I dont think so. Whats up with southwest and dress codes lately?

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Could you imagine Greyhound kicking someone off for something like this? Yeah, I said Greyhound. Let's make no bones about airline travel these days.

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That is so stupid. You wouldn't even be able to see the tagline when he's SITTING DOWN IN THE PLANE.

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@Maude Buttons: Well someone wants to generalize today, anyone else want to talk about his missing teeth?

I'm not even from the south and your comment annoyed me.

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I think you're all missing the point. Southwest has obviously solved every single one of their problems and created the perfect airline. What's left to improve upon besides their customers? This focus on customer dress code only further highlights Southwest's commitment to excellence, and the fact that it would be utterly pointless to continue to try to improve their perfect airline internally.

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So let me see if I have this straight. I can watch porn on my laptop while in flight, but I can wear that t-shirt?

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Look, it's Florida. You simply can't visit the state without running into t-shirts proclaiming the wearer to be an agent from the "F.B.I. - Federal Booty Inspections" unit or proudly touting that the wearer violated/would be happy to violate your significant other in some way.

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opps... Can't wear that t-shirt

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Ok I'm tired of this. You have a right to free speech. Repeat after me. YOU DO NOT HAVE THE RIGHT NOT TO BE OFFENDED.

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If a shirt about masturbation isn't vulgar, what is?

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@ BEERAD : It's actually Female Body Inspector, and its a real government agency. I am a proud member.

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Me and my Big Johnson t-shirt collection object to this.
Maybe this individual is, in fact, very proficient at applying bait to fish-catching equipment.

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@Sudonum: I wonder what happens if you have porn on your t-shirt? Is it that porn is OK or is it the medium in which the porn is delivered is OK?

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This cracks me up because they seem to have no problem with passengers that look like they are homeless and smell like it too.

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[happy friday to all, i'm probably in trouble for this one, but so worth it]

if he was wearing a shirt that said "mistress cherry's brothel" on the front, with "i drank a tequila shooter out of your crusty cunt pump that tasted of blood, urine, cum, crisco, and ball hair... and all i got was this lousy t-shirt" on the back, then yes i'd agree that's a lil offensive and make him change or boot him off the plane.

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Uh, wouldn't his back be against the seat for 98% of the time he's on the plane thereby obscuring the logo anyway?

Also, I understand some people are fairly prudish and consider things such as this vulgar. But masturbation is just a fact of life -- a perfectly natural part. So please resist inflicting your own sexual fears and immaturity on the rest of us. I personally consider the wearing of a cross as vulgar, but I doubt anyone who wears one would remove it for my benefit.

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Personally, I'm more offended by his obviously died beard. Who is he trying to kid?

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There's way too many uptight people flying Southwest. Nothing is wrong with this shirt.

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Good grief.

Puritanic thread responses multiplied by eleventy billionz.

Should I bring a bible next time I fly? It is apparently required reading per you lot.

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Holy crap, you guys. The airline has a policy against vulgarity. The t-shirt is vulgar. What is so difficult to comprehend about that?

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The issue w/ SW's "dress code" isn't necessarily whether or not it's right.


The issue is, if they do have a dress code, then they need to be up-front about it and make it publicly accessible before you book a flight. And, if they don't have a dress code, then they need to fire the overzealous employees who are doing this.

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I fly Southwest a lot and the behavior of the airline personal varies extremely from plane to plane. In some flights, the airline staff crack jokes and sing on the plane, in other flights the staff practically ignore you. Their uniforms also vary greatly from person to person. Southwest clearly does not have a "standard" of how their personnel should act. They seem free to do whatever they want. Dont get me wrong, the singing/joking flight attendants make the best flights, but I am sure that with every amazing crazy flight attendant there is also an equally prudish uptight attendant.

The point is, Southwest lets their flight attendants do whatever they want, and in that we get some morons enforcing a prudish dress code.

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Sheesh!! Yes, the shirt has junior high humor on it. Who cares? It's a flipping SHIRT. Get over it! I can guarantee that you'll hear worse language between the check-in and the gate.

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@axiomatic: Amazing use of eleventy billion well meet SNL jepordy watcher.

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Well, thank God it's not another young woman in skimpy clothes. I don't think I could stand another round of SHE SHOULD PUT AWAY HER VAGINA.


This is one of those situations where a young child wouldn't necessarily get the joke, and an older child would be all "huh huh, you said 'masterbaiter.'" Not harmful to anyone, though offensive to some senses of humor.

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Great shirt - wear it proudly to bachelor parties, poker games, and anywhere vulgar humor is appreciated.

Wear this on a plane, and you are as previously stated, a tool.

Southwest's policy does explicitly state 'no vulgarity'. The shirt is vulgar.

And yes, masturbation is a natural part of life, but so are many other sexual acts and bodily functions that need not be worn on the sleeve.

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Darn it! I was going to board on a Southwest flight wearing a shirt with Uranus on it :(

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He should have sat next to the chick with the ultra mini and no panties. By the end of the flight he wouldn't need that particular shirt any longer.

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I have to agree with SouthWest. I don't think it's offensive, but it is unfunny and stupid, and he should have been kicked off based on that.

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I think some of your aren't reading the post carefully. Their policy covers "situations of indecent exposure, extreme vulgarity and clothes with threatening language". Now who on this post can say that t-shirt is EXTREMELY vulgar? I doubt any of you. While stupid and slightly offensive, extremely vulgar it is not. If they are going to have such a strict dress code that bans stupid t's and mini-skirts, I agree, they need to inform the passenger BEFORE they purchase the ticket. Otherwise, let the man ride.

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If their policy involves anything vulgar, then I'm with them.
Capt. Jack Hoff?
Master Baiter?
I'm sure the under 18 crowd finds that amusing. I imagine the parents of the under 13 crowd might have a problem with it though...
And how old is this guy?

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@public enemy #1: LOL your the tool for stating what people can and cant wear
@bitfactory: Same applies to you...


If i want to wear a "my little pony" shirt then i will; and anyone that states i cant... i will meet you later in the parking lot.


"I'm a distence fighter. I'll take you out from the bell tower."

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@fejjnagaf: Sorry if i don't ask you what shirt i should wear every day of the week. If you don't want your kids exposed to such "volgar" things then you need to keep them home and away from the tv, radio, and any other outlet to the real world. At least it wasn't anything like "$%@@ you in the #$!"


I'm 24 and i decide what i wear.

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King of the Wild Frontier

If SW's policy bans merely "vulgar" attire, and leaves it up to any random flight attendant to decide what that consists of, then that's their way of announcing that they have too big of a share of the air passenger market and that they want to reduce it. Srsly. Some middle-aged bear wearing a T-shirt with a couple of bad double entendres on it that was probably marketed toward college students isn't in the same league as some gal who can't put her carryon in the overhead compartment without flashing her vajayjay at the people across the aisle. Whether or not you feel that the shirt is in bad taste or not--I certainly do--you should think twice about agreeing that he should take it off, unless you want to stare at his chestrug for the remainder of the flight.

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What if the guy is just a really, really good baiter? Then what's he supposed to wear?

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He may be a Master Baitor, but I, I sir, am a cunning linguist!!

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@MissPinkKate: Master Baiter is not masturbater which is not a real word anyway. You have never had the pleasure yourself?

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@cryrevolution: The way the policy reads, it sounds like it's up to the employees to decide. He'd have to be brain dead not to think that someone might be offended by his shirt. Obviously he isn't offended. But maybe the employee was, or or thought that others would be offended. So the employees are trying to apply vague standards to a dress code? Big deal. The airplane isn't a public forum so free speech isn't an issue, since you have to pay to enter, and they can bar anyone access they wish. Boot the guy and give him back his money.

Bottom line: be considerate and don't be a jerk-off trying to offend people with your 12-year-old-boy humor; or do we need government regulations on clothing that can and can't be worn while flying?

Careful, or they'll change their dress code into a uniform code and make you wear Southwest T-Shirts and sweat pants while flying, and charge you a $45 'uniform fee' to boot!