Many Shoppers Just Aren't Buying Christmas Stuff In October
Apparently a lot of U.S. consumers feel the same way as our readers do about stores putting up Christmas displays before Halloween—that is, they don't like it. A new survey finds that despite early store displays, 40% of shoppers don't plan on starting Christmas shopping until after Thanksgiving, an increase of 10% over the previous year.
One of the survey group's analysts writes, "I spotted the first holiday set-up in a store on August 18th this year - that's nearly a month earlier than last year. Retailers are looking to start the season earlier but consumers just aren't ready." He also blames the low enthusiasm on the lack of any "must-have" products this season, and says that retailers are a victim of their own deep discounting as Christmas nears, which has conditioned shoppers to wait for better deals.
"Christmas in October? No thanks, shoppers say" [CNN Money]
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(Photo: Getty)
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Comments:
@liquisoft: This is what people SAY they're going to do, not what they're actually going to do, as the last minute shoppers prove every year.
@synergy: This should be an interesting shopping season. Are people REALLY hurting bad enough that they'll cut out the luxury items or will they rack up more credit card debt? We'll see.
Isn't the whole point of putting the christmas stuff out so early to get people into a happy festive shopping mood for stuff that isn't holiday specific?
You know what I mean. That cozy atmosphere of seeing the trees and toys and red and green and while everywhere, and you just want to stay in the nice and festive warm store rather than to go into the snow, sorry, the 80 degrees October heat?
@uricmu: I went to Lowes yesterday, and they already had their christmas crap out. And it made me want to get the hell out of there and not shop there. I bought the one item I needed, left, and proceeded to go to my car, where I turned the AC on which means it's still fucking hot and thus, NOT TIME FOR CHRISTMAS CRAP!
@yg17: Me too!!! Last night I was at Lowes buying stuff for an electrical job and my 3-year old kept saying he wanted to go see something. When I was done he trotted me over, and there was all the Christmas stuff spanning 3 aisles going full steam. Ridiculous! It's still 90 degrees outside and we haven't even gotten to Halloween, much less Thanksgiving! The retailers are doing hurting themselves by doing all this early holiday crap. It just creates more and more apathy, and in some cases I would think it hardens people to segregate their own Christmas traditions to the exclusion of the commercial festivities.
It's hard to feel Christmasy - at least here in New England - with temps in the 80s, as we've had much of this fall to date. (That's all about to change... crisp weather on the way.)
Also, I think ppl are waiting for those last-minute deals. Whether or not that's good consumer strategy, I don't know. It's kind of like the housing market: buyers are waiting for sellers to blink, i.e., lower prices some more. The great standoff.
IMO most retail goods are priced so drastically above wholesale cost, everyone knows the retailers can slash prices again and again until they become more palatable to consumers on a budget. Like those tacky Gap clothes we were discussing earlier. Where do they get off with their pricing? It's not Brooks Brothers for crissakes. Get real, retailers!
Thanks, I feel a little better now. ;-)
Anecdotal evidence aside, retail sales (as measured by the International Council of Shopping Centers/UBS index) have been surprisingly stable this year. They've backed off a bit in August, but not as much as you would think with the whole subprime and credit mess.
Are consumers racking up more credit card debt to fund their spending? Probably. I'm just not sure that the people who were taking out subprime mortgages in the first place were the same ones buying high dollar items like plasma screen TVs and whatnot.
It doesn't matter to me what time of year they put the Christmas crap up; I'm just not buying a lot of stuff. My costs are up and income is flat. The tax increase we all got this year from our gas station, health coverage, and credit card companies, has snuffed out my enthusiasm for spending. In fact, I did what little Christmas shopping I'm doing last month.
I never shop before November/early December. Partly because, if I buy stuff too early, I forget where I hid it (and sometimes that I bought it at all); and also because, if I find a really good gift that I know the recipient will go nuts for, it's nearly impossible for me to hold on to it for long. I want so badly to see the look on their face that I end up giving the gift early half the time. If I bought my presents in October, that'd pretty much guarantee a Christmas on Halloween.
I will admit to buying a couple of gifts last week, because they caught my eye while I was on a certain website shopping for something else. And I've started on some craft-y gifts. This is going to be a frugal Christmas for me.
But there's no way I'm buying any decorations, if in fact I need to buy any at all this year, until well into December. I might put up a seasonal wreath after Thanksgiving, but lights and all that don't go up until Christmas Eve at my house.
I have refused to make x-mas purchases from stores that have anything related to the annoying holiday before turkeyday. I buy a few presents for my immediate family and have no kids so I don't have to worry about killing anyones holiday spirit but the stores have gone too far as I see the situation anymore. This is just annoying to consumers to see this before Halloween even anymore.
I had to go to Hobby Lobby yesterday to get some stuff for a school project for my stepson. It was kind of strange seeing displays up for Halloween, Thanksgiving AND Christmas decorations. And I did buy my first Christmas present there yesterday. The had 25% all electric train sets so I bought one for the grand kid.
We have a wonderful Christmas tradition in our family: everybody picks a name out of the Santa hat and you are only responsible for buying a gift for that one person. Since you know who you're buying for a year in advance, you can buy when the item is on sale and be done with it. It also allows you to spend a little more than you normally would since you're only buying for one person.
This method tskes all of the stress out of Christmas and allows us to enjoy each others' company during the holidays rather than stress out over how much we're racking up on our credit cards.
@Rectilinear Propagation:
I don't know what's happening with disappearing comments. I've seen talk of the issue on other threads. Nothing's been deleted here on our end. And I haven't gotten any flagged comments on Synergy or FLConsumer (although flagging a comment doesn't make it disappear -- it just e-mails me a report).
I'll pass word along to the Gawker folks, but since it's the weekend, I'm not expecting any kind of solution until Monday. :-\
















patience is a virtue, can't wait for a $100 gift card for a purchase of a 360 from some B&M store