Clorox Buys Burt's Bees
Clorox is sick of being unnatural so it's going to pay $925 million in cash for natural skin care products manufacturer Burt's Bees.
From Forbes:
"The Burt's Bees brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and "green" tailwinds," said Clorox Chief Executive Donald R. Knauss. "It's in an economically attractive category with a margin structure that will be highly accretive to Clorox."Burt's Bees has a fairly rabid fan base, we wonder how they'll react to new Clorox's Bees.
Clorox To Buy Burt's Bees [Forbes]
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Comments:
Why is it that every time a small, nice brand builds up enough of a customer base to make it an attractive national company they get bought out by the giants and everything that was good about them disappears. (Like fresh Samantha?)
I'm overgeneralizing and being pessimistic, I know, but I'll be real surprised if we don't see a steep drop in the quality of their products in the next 12 months.
Bah.
I love Burt's Bees products. They are wonderful and organic. In other hand I love clorox bleach, it makes my kitchen, bathroom and white clothes clean plus bacteria free (i just love the smell afterwards). But, I am not to sure about both brands being fuse together. Maybe the lipbalm will smell and [probably] taste as bleach (O.o)
@novelgirl says:
I like companies like Burts because they're not part of some huge, most likely evil, corporate monolith.Well I guess they are now, huh?
@stinerman: Uh, it's not just hipsters that use it. It's an awesome brand (best lip balm I've ever used - the only one I've ever tried that actually works). This is disappointing news.
@DoctorVenkman: I'm upset too.
And I definitely don't consider myself a hipster as stinerman says. Burt's Bees just happens to make great products.
@serreca: I'm with you- HUGE fan of the face care line. I'm so pissed! This is worse than when Ben & Jerry's was bought out by Unilever. (sp?)
Ugh. I use lots of Burts Bees products. I won't be now. I have done so because it is an easy way to get natural things like lip balm and hand cream. You could pick them up at Walgreens. I won't be buying them anymore. If the food co-op doesn't have another ready packaged alternative I will be hitting up my friends that make soap and stuff. Or start making things myself.
Time to start reverse engineering some of their products.
@str1cken: They don't get bought out....they sell out.
I was under the impression that Burt's bees was doing well enough that they wouldn't need to sell out.
@StuSchaff: It's because you can no longer get a philosophy lagniappe with your lip balm. But you never really did; the company was always in business to make money, preferably lots.
Did you miss the points all the people above mentioned on the quality issue? I like Burt Bee's products as well and I think I'm going to have to stock up now before Clorox ruins it.
First Loreal bought Kiehl's, then Colgate bought Tom's of Maine, now Clorox owns Burt's Bees? Jeez, I'm worried that eventually (not immediately) we might be getting Clorox's chemicals inside of Burt's packaging. I think they will leave all the currrent Bees products alone, but my concern would be over new products.
Burt's bees was a poorly run company. When I worked at a natural foods store they would constantly be out of stock on their most popular items due to "sourcing issues," usually for their packaging. They also introduced and discontinued items frequently. Their products are mostly natural, but they aren't organic. The clorox buy out will probably just mean tighter production and distribution
First off, Burt's Bees is not Organic. (correcting a comment left by another person below) They are all natural. There is a difference. Organic means that the plants were grown without pesticides, etc. Burt's Bees does not use all Organic ingredients and actually uses very little true organics.
Some of their products are not even 100% natural. They tell you that right on the label.
I write a blog and just wrote about BB. You may be surprised (or probably not) that Clorox could care less about the Burt's customer base.
www.mintgreenlifestyle.blogspot.com
Thanks for your time.















Someone used too many ands