Amy Poehler And Will Arnett Attempt To Save The Gap
According to OK! magazine, Amy Poehler of Saturday Night Live and husband, Will Arnett, from Arrested Development are the latest celebrities to attempt to save the GAP by wearing its clothing in advertisements.
Will it work? The last batch of celebs to try to rescue the brand included Kyra Sedgwick and Chris O'Donnell, whom, we can only assume, were located with the same time machine GAP uses to design its clothes.
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The Gap has been floundering for years now. Poor style choices and inventory issues have made this once high-flying brand into a loser. I personally just don't buy much there anymore; most of my wardrobe used to come from the Gap. I think they need to take a tough look at the brand, decide who their target customers are, and go after them aggresively by creating clothing that is desirable.
But looking at the picture above just reminds me of Blades of Glory!
@shan6: Yeah, that photograph is awful. I've never been so depressed looking at a photo of Will Arnett and Amy Poehler. The shadowing is depressing. Their posture is depressing. That red is depressing. I mean, I get the mugging that they're doing for the camera, but come on; wouldn't it be funnier if they were sad with all sorts of happiness around them? Maybe they're just painting the bleak picture of a corporation slowing sinking into the ocean after hitting an iceberg.
@Parapraxis: LMAO, seriously though, who would want to support a company who does this, although I know that many other companies do the same thing
The only way they can save The Gap is if they go in and stock the shelves neatly, design clothing I like that aren't overpriced, and re-train all the other employees to not act like rude little snots.
Can they do that?
No?
Then I doubt they can save The Gap.
Loved him in "Arrested Development", though.
This whole child slave labor thing has been eating at me since it was in the news the other day. I worked in wholesale off and on for years both the garment industry and for a giftware company that was outsourcing everything to China. You can have oversight, people go to factories for reviews all the time. Having someone over there on a full time basis overseeing contracts is not impossible or cost prohibitive. These companies can also stipulate no subcontracting. The faux ignorance by the Gap is just that. They were purposely ignorant to this because they simply didn't want to know so they could avoid responsibility. Gap is big enough they could dictate about anything they wanted in production contracts, they simply don't give a damn.
As for the Gap death pool, I give them until next October. They will have a horrible holiday sales term, summer won't treat them any better and then if back to school does not create a huge turn around they are done for.
Either they drastically restructure or they die. I see some other company then coming along and nabbing up Old Navy and running it solog. Another company will grab up Bananna Republic and do the same.
They look so enthused to be shilling for the Gap. Was this the result of a series of escalating dares?
@ohnoes: Only in natural light, of course.
It's unfortunate, because Gap tends (or used to) make jeans that fit me well. Oddly, the past THREE pairs I've had have all worn through in under 6 months in the same place--inner thigh--despite being loose on me and not rubbing. They have some fabric weakness showing on all of the seams, too--the thighs just gave way first. It's ridiculously frustrating. I won't likely buy from them any more because their quality has gone to shit and they harass children.























Why does The GAP need saving?