30,000 people will get free couches, mattresses, and other furniture if the Red Sox win the world series, thanks to a furniture store promotion back in March and April. Special Bonus: One of the worst, if not the worst, abuses of Photoshop ever perpetrated by a major network. [ABCNews]
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Comments:
"If the Red Sox win, Colorado will send over Quizno's sandwiches, Celestial Seasonings teas, Great Western tortilla chips, Epic Valley salsa and Liks Rocky Road ice cream. "
Thanks Colorado, for giving us a bunch of shit we could have bought at the grocery store. Hey Menino, next time ask for something I can't go find in my office mini-fridge.
@KingPsyz:
Not in the least. From the article:
"Jordan's - like most companies that run such promotions - has taken out prize indemnification insurance, which covers the payouts if the team wins the World Series."
Weep not for Barry & Elliot; they have made boatloads of money off this promotion, even if they have to pay out (through their insurance policy). The key was that not everything in the store was part of the deal, so when you bought a mattress, you may have bought an ottoman, or lamp that they won't have to pay for. Good story on NPR last night on this promotion. It's actually being studied by a university professor as an example of successful sales techniques!
Tatelman would not say exactly how much furniture Jordan's sold during the "Monster Deal" promotion, but did say it was just short of 30,000 orders. He would not give a dollar figure.
Why not? Is it that big of a competitive thing that no company can take a quick glance at its computerized inventory and books management system, then say: "Yeah, we sold 28,734 orders during that period that totaled $17,372,481.19 after sales tax."
"The company was founded by Tatelman's grandfather about 80 years ago and was sold in 1999 to Warren Buffet's Berkshire Hathaway."
Berkshire Hathaway among many other things owns insurance companies (including GEICO). I wouldne't be surprised if the insurer for the big payoff wasn't another BH owned company.









HOLY SHIT, that's not photoshop, that's MS Paint.
And I bet that store manager is regretting that offer now...