Starting November, AT&T will begin pro-rating early termination fees, and stop extending your contract when you change your calling plan. The new policy comes on the heels of a similar move by Verizon. Could we be entering a new era where cellphone companies will compete on customer satisfaction, rather than Beyoncé ringtones? Don’t think they’re doing it out of kindness, Sprint was recently sued by the Minnesota Attorney General for extending customer contracts when they changed rate plans, and AT&T wants to stay ahead of similar litigation. See, cc’ing your complaints to the Attorney General really works!