Hardee's Unleashes 920-Calorie Burrito Bomb

Hardee’s new Country Breakfast Burrito contains two egg omelets packed with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy… and 920 calories. We’ve never eaten two omelets in one sitting, and hope to never have to.

“This is no ordinary breakfast burrito,” said Brad Haley, executive vice president of Marketing for Hardee’s restaurants. “It’s an entire country breakfast in the palm of your hand.”

Four years ago, Hardee’s introduced a 1,420 calorie Thickburger, and 1,100 calorie salad. The Center for Science in the Public Interest has called Thickburgers, “food porn.” They dubbed this latest creation, “another lousy invention by a fast-food company.”

Hardee’s unveils 920-calorie burrito [AP]

Comments

  1. amoeba says:

    Just WOW! Hardee’s in the west is Carl’s Jr. So, I can pretty much relate the ad. I wonder how many grams of trans fats it may have. And then people complaint why they are getting fatter. Yuck!

  2. AnnC says:

    I don’t what understand every one is complaining about. Omelets with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy? I won’t eat it every day but it sounds like what I normally order at diners. Unfortunately, it’s at Hardee’s so it’s a no go for me.

  3. mandarin says:

    Not my thing. I prefer my hashbrowns to be not mixed in with that soggy mess.
    They’re probably charging maybe 10$ for this… It’s good enough for 2 people though.

  4. gruffydd says:

    Wonder when this will be at Carls Jr in the west?

  5. hapless says:

    @hypnotik_jello:

    If you believe your healthcare costs are really going to be so much lower than the general population that you resent “subsidizing” them, why do you have insurance at all?

  6. no.no.notorious says:

    “It’s an entire country breakfast in the palm of your hand.”

    some things aren’t meant to be hand-held

  7. superflippy says:

    The Thickburger sounds like a real time-saver to me. I just eat one and I’ve gotten all my calories for the day!

  8. amoeba says:

    @gruffydd: are you making fun of me? do your research. CKE is the parent company of Carl’s Jr and Hardee’s FYI

  9. Saboth says:

    @ret3:

    I agree with you. Gravy? No….

    Salsa…yes.

  10. Nemesis_Enforcer says:

    @Saboth: No way salsa bleech! Good country gravy is THE correct sauce here. Keep the salsa for bean burritos.
    @3ZKL: Tofu burrito? eww I just threw up in my mouth a little. Tofu is the nastiest crap ever, and with the way they make it now its not even healthy anymore.

    I hope, hope , hope Carl’s Jr gets these. I love me some pig, of course my wife and I would probably have to share it but it still looks deeeelish..

  11. TVarmy says:

    Now, why can’t these fast food places make a decadent but sensible breakfast, like a cup of good coffee and a fairly large crossaint? Tasty, a bit fattening, and handheld. But it won’t give you a food coma for the day. If they can make frozen rising pizzas, I’m sure the black magic of fast food manufacturing could make a frozen rising crossaint that looks and tastes okay.

    Some people here say this sounds good. For me, I never get eating breakfast out. 9/10 breakfast items can be made in the time it takes to drive to the place, and you can usually make them better. Scrambled eggs are good made right, but it only takes 7 minutes if you haven’t had your coffee yet. Sausage is simply browned until it changes color. It’s all pretty braindead cooking. I just see this as 2-3 pounds of so-so food, not really worth powering through.

  12. TVarmy says:

    @Nemesis_Enforcer: Tofu is good made right. The problem is that in America, people think they can treat it and serve it like meat. It’s a blank canvas. Try some stir fried tofu served over pad thai. It has been marinated and it tastes great. Or try it breaded and fried. It’s a good source of vegetarian protein, but it isn’t meat.

  13. rmz says:

    @remusrm: And if you eat more calories than you burn off, you gain weight. It’s not rocket science.

  14. laddibugg says:

    @Zgeg:

    Oh, but there are hardees on the east coast..in NY, DE, and PA.

  15. Anonymous says:

    I would try this at least once, especially on a day when I didn’t know when I would get a chance for lunch. Honestly, it can’t be worse then some of the other food that I have gotten from street vendors or those silver food wagons. And I use the term “food” loosley.

  16. Oddly enough, take away the burrito and add some toast, and you’ve got the exact breakfast I made for myself yesterday. Kinda. I used 8 eggs and 1.5 pounds of sausage and went a little on the light side for the bacon. Saw a commercial for this last night and all I could say was ‘Goddamn that would be good’. Am I going to eat it every day? No. Am I going to become a big fat fuck because of it? No. Should I be concerned that everyone around me is going to eat 900 of them and become big fat fucks? No. Am I rambling? Yes.

  17. I guess someone is going to ask, so 6’3 170.

  18. Triple post.

    Yes, I do eat that much.

  19. DrGirlfriend says:

    @hellinmyeyes: I am so with you on the sound. How they block out all background noise, close up on the mug of the person shoving food into their mouth, and all you can hear is the biting and crunching and lip smacking. Vomitous.

    That being said, if this is eaten as your big meal of the morning, then you have an early dinner, it’s not so bad calorie-wise. Also, you don’t need to be eating it all the time. I might have eaten one during, say, my 2 roadtrips between Oregon and Florida – eat one in the morning to last me through most of the day, till we stopped for dinner. Sure, there are people who will not be quite so judicious, but that’s their deal. I understand the argument that eventually the poor eating habits of a population can come back to hurt us in the form of higher healthcare costs, but in the end the choice of what to eat is a personal one. People can rail all they want about fast food offering this stuff, but they wouldn’t sell it if people weren’t eating it and coming back for more.

  20. laddibugg says:

    ram, how old are you?

  21. Anonymous says:

    um, so what?
    People freaked out about their last calorie bomb and it increased sales.
    Here’s a revelation for the health nuts out there:
    most people don’t give a damn.
    Most folks want cheap, filling meals.
    If they chose to eat a 1200 calorie gut bomb for breakfast, that’s their perogative.
    Often, the difference between a huge fatty and a trim person is the food choices they make. Let them make those choices.
    This IS still America, right? Freedom? Hello?

  22. jeff303 says:

    @rmz: It’s a bit more complicated than that. First you have to consider the bioavailability of nutrients which may vary depending on the individual/time of day/meal breakdown. Also consider the metabolic advantage (i.e. protein and fat require more energy just to metabolize than simple sugars/starches). Moreover, the ratio of nutrients that end up in the stool varies quite a bit. Also different macronutrient ratios influence fat and muscle anabolism in different ways which has more to do with the ratio than the total quantity.

    More simply: it ain’t just the calories, but where those calories come from. 100 calories from pure sugar is not the same as 25 protein, 25 sat. fat, 25 sugar, 25 omega-3s.

  23. royal72 says:

    i implore every good patriotic american to eat at least one of these a day and if possible two to three… and don’t forget your 60oz coke with cherry syrup and free refills!

  24. etho says:

    I dunno. If it was half the size (two omelets?!) it would sound pretty tasty. Maybe not every day. Certainly not every day. But I’d try it, though given the size it currently is, I doubt I could finish it.

  25. sardonicbastard says:

    The smoked sausage scramble from Denny’s is 1480 calories, 88 grams of fat (30g saturated), 610mg of cholesterol, and a whopping 4340mg of sodium. For a sedentary adult, that’s approaching the daily calorie limit, and FAR over on other stuff.

    As far as single meal records go, claim jumper wins by a long shot…

    [calorielab.com]
    2032 calories.

  26. Trai_Dep says:

    Uh, just because we would risk bodily injury to protect America’s right to choice – dwindling as we speak thanks to unnamed party in the White House – doesn’t mean we don’t get to snicker and point fingers at lard-asses that seize the ball of freedom goodness and run off a cliff with it.

    I’m just worried about all those poor shoe salesmen, though. Who buys shoes when you’re too fat to see your feet? Think of the SHOE SALESMEN!

  27. Dibbler says:

    If I finished this and a large coke at the crack of dawn then I’d be ready for…a nap.

  28. Odiwan says:

    This only makes me wish I had a Hardee’s here in Memphis. I only get to gorge myself on Thickburgers when I go back to the Carolinas to visit. Someone bring a Hardee’s to Memphis!!!

  29. ltlbbynthn says:

    omg that burrito looks so good!!! It would feed me all day! Where’s the nearest Hardee’s?

  30. Tigerman_McCool says:

    @Odiwan: Isn’t there a Hardees in the Southhaven/Horn Lake/North Mississippi area? That’s only a short drive to enjoy a hand held country breakfast.

  31. rmz says:

    @jeff303: Certainly. I was mainly debating his statement which was basically “Calories are good! Calories are energy! You’re all confusing it with cholesterol which is bad!”

  32. Maulleigh says:

    I’d be all over that except for the sausage gravy. Which sounds pornographic if I think about it enough.

  33. speed1001 says:

    Homer: See Marge, I told you they could Deep-Fry my shirt.”

    Marge: “I never said they couldn’t. I said you shouldn’t.”

  34. mir777 says:

    Ahhh…..if only ’twere deep-fried.

  35. liquisoft says:

    Holy heart attack, Batman!

  36. mac-phisto says:

    oh man, i could really go for one of those right now.

    closest hardee’s is 300 miles away though.

    do they deliver?

  37. JAYEONE says:

    People, people…no one has addressed the most important question:

    Does it taste good??

    We need to find someone willing to take one (eat one?) for the team.

  38. edrebber says:

    Split one of these between a group of 3 or 4 people and you can all have an economical breakfast.

  39. Anonymous says:

    Here’s the piece nobody mentions:
    The breakfast sandwiches at most fast food restaurants usually sell in quantities of 2 or 3, making breakfast relatively expensive.
    Hardees is offering a product that you wont likely finish by yourself for under $3.
    What a crime against humanity? Affordable food that is honest about itself? For shame! No, the croissanwhich isn’t bad for your if you eat one, but most of us order more than one, or add on deep fried hash brown nuggets, making the meal just as bad for you.

  40. peggynature says:

    @middy: Exactly.

    I hate to go all libertarian on everyone, but last time I checked adults were allowed to eat anything they wanted.

    Nutritional information is also widely available, and most people who are capable of buying fast food for themselves can also count calories, if they are so inclined.

    Some of us are not inclined, nor should we feel it is our Responsibility as Good Citizens to be. The personal responsibility argument works both ways. If I am personally responsible for my nutritional health, then I get to make the decisions about what I eat. Some days, that might include a 900-kcal breakfast-omelet-gravy burrito.

  41. peggynature says:

    @trai_dep: It’s always good to hate people who are different than you.

  42. DanGarion says:

    It’s funny how people bitch and complain saying how it’s gow awful and that it’s so many calories, but they don’t realize if you go to any restaurant and order breakfast (let’s say, 2 eggs, bacon, hashbrowns, toast with butter) you are pretty much getting the same thing.

  43. johnson32 says:

    I myself have had one of these giant hand-held breakfasts, it was amazingly delicious with a mello yello and some hashbrowns on the side, it was a ton of food and more than i needed for breakfast but i have a pretty big stoumach and finished it all off.. it made me full but later that day i went and got a thickburger with fries and another mello yello.. i have a very high metabolism so i didnt worry about it.. me being 5′ 11″ 120 lbs.. i dont worry about anything that i eat.. except during the wrestling season.. not a good time.. but other than that i go for these things all the time