Thanks to distinctively annoying ad campaign, HeadOn sales are up 234%. [AdAge]
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I'm pretty sure that the commercials are intended to give you a headache, and the product is meant to take it away.
You might as well rub a stick of butter on your head instead of the HeadOn product. You will get the same result: NOTHING.
Palm -- applied directly to the forehead.
(somebody had to make the head-on pun...)
That product could be the best product ever, and I would never use it just because of the annoying ads. Same goes for their entire line. I don't even know anyone who's tried this so I'm not sure who's buying it.
"Here, buy my product!"
"What's it do?"
"You put it on your forehead!"
"Directly on my forehead?"
"Directly to your forehead!"
"So this will get rid of my headache?"
"Apply directly to your forehead!"
"And it will cure my headache?"
"Apply directly to your forehead! And now there's ActiveOn! Apply directly where it hurts!"
"Yeah, but about my headache..."
I hate these commercials too. If you really want to rub something on your head to get rid of a headache, use peppermint oil.
If you start with NO sales, isn't it easy to grow that much?
Didn't someone prove that their headache remedy was made of... wax? How is smearing wax on your forehead supposed to work? Any ideas?
Yeah, even the Head On people know their commercials are annoying as hell. But apparently very effective.