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@Rectilinear Propagation: Uh, 68-72 is room temperature. Most fridges keep temperatures between 34 and 40 (mine is a steady 36).
so no, they don't expect you to keep it in the fridge, just in a strongly-air conditioned room, which most supermarkets are.
Per Del Monte a 15-degree change reduces expected shelf life by 50% (ideal temp is 65; if stored at 80
65 is ideal? Seriously? They expect us to stick the cans in the 'fridge?