Being “green” is so hot right now. Everyone’s talking about it, even Walmart, and now their best computer buddy is joining in for some of the hot, hot PR action.
Michael Dell, CEO, recently told the WSJ that Dell plans to be carbon neutral by 2008.
Mr. Dell said companies have become more efficient, but he said further progress is needed because global energy consumption is expected to grow rapidly over the next few decades. A company becomes “carbon neutral” by matching its carbon emissions with green technological projects or purchasing an “offsetting” amount of emissions from other sources.
Sounds like Dell is going to be planting a lot of trees. As a consumer, do you care if your computer is carbon neutral?