New Giant-Sized Ads Visible From Airplane

The next time you fly, if you’re going in or out of a major hub you might have the delight and pleasure of seeing an ad 5 acres in size as you take off or land. Ad-Air is launching the new ads at airports in Atlanta, Los Angeles, London, Paris, Geneva, Tokyo and Abu Dhabi.

The first ads will go up in Abu Dhabi in October, and the company has said it’s already secured spaces next to airports in the other cities. The managing director of Ad-Air says the beauty of the ads is that they’re being placed in “clutter-free environments and moments free of any other commercial messages.”

From the site:

The Ad-Air product is straightforward, powerful and effective.

A unique advertising medium that targets airline passengers in their seats. Ad-Air reaches this highly desirable demographic and captive audience by placing advertisements of 20,000m2, approx 5 acres in size, flat on the ground alongside the flight paths in and out of the world’s busiest airports. Therefore, Ad-Air is offering advertising and sponsorship opportunities on an unprecedented scale.

The Ad-Air concept revolutionises ‘out-of-home’ advertising with the largest adverts to be seen from the air. This ‘record breaking’ new medium delivers a captive audience of millions of premium international passengers.

“Giant ads set for world’s busiest runways” [Reuters]

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Ad-Air
(Image: Ad-Air)

Comments

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  1. Buran says:

    Oh wonderful, now we can even be advertised to when flying. Great. Just what I always wanted.

  2. Murph1908 says:

    Gag.

    I will avoid buying products advertised in this way.

  3. rmz says:

    “The managing director of Ad-Air says the beauty of the ads is that they’re being placed in ‘clutter-free environments and moments free of any other commercial messages.'”

    The beauty? The BEAUTY?

    God forbid we go one minute in our lives without being subjected to an advertisement.

  4. LucyInTheSky says:

    am i the only one here getting sick of being advertised at CONSTANTLY? i mean really. god forbid we have a spare moment when we are not being fed some ad.

  5. skittlbrau says:

    this is why i’m glad nyc is so overdeveloped – i can’t think of 5 acres they could put one of these eyesores.

  6. hypnotik_jello says:

    @Buran: If advertisers could, they’d figure out a way to encode our DNA so ads are preloaded into our memories when we are born or something crazy like that.

  7. Takkun says:

    Fantastic. I can’t wait until the drop-down oxygen masks can tell me how I can enhance myself naturally while saving on my mortgage.

    “The turbulence you are experiencing is sponsored by Verizon.”

  8. Dervish says:

    Is the cost of these ads REALLY going to be recouped by the increase in business driven by one of them? Maybe I just fly too much (NOTE: I don’t fly very often), but I’m usually either unable to see out the window because of my seat, or otherwise occupied with reading/sleeping/chatting.

    Like we need another channel for advertising. I’m counting the days until they start beaming ads into our dreams, ala Futurama.

  9. rrapynot says:

    @baa:

    How about floating in the sea right next to JFK?

  10. Yourhero88 says:

    Isn’t this one of the signs of the apocalypse?

  11. Takkun says:

    @Dervish:

    I agree. The only people that are going to see this are the people in the windows seats on one side of the plane. I can’t imagine this can be at all cost effective. Not to mention that with the length of most flights those who had paid attention to the ads will have long forgotten them by the time they land.

  12. howie_in_az says:

    @LucyInTheSky: “Let us be thankful we have commerce. Buy more. Buy more now. Buy. And be happy.” — OM, THX 1138

  13. thepounder says:

    Great… yet another way we’re plummeting toward making Idiocracy a documentary.

    Who knew Mike Judge’s middle name was Nostradamus…

    As has been said in other comments, this is a way I can quickly identify companies and/or products that’ll not be receiving my money… ever.

  14. LiC says:

    Some kinds of advertising piss me off so much that I won’t buy the products advertised because of the advertising. They could have done this so much more creatively – haven’t they ever heard of crop circles?

    Why not just put ads on the wings of the planes. I like sitting on a window seat near/on the wing so I can make sure it isn’t going to fall off. I’m staring at it for the entire flight, and I certainly wouldn’t mind staring at some Allegra or Sony ad.

  15. sandwich_pants says:

    “The Ad-Air product is straightforward, powerful and effective”
    Because who can resist buying something after seeing a giant eye-sore like that?!

  16. Brian Gee says:

    @baa: I hear ground zero is still undeveloped.

  17. cnordholm says:

    Alright, why so much outrage over this and not my post about IN SEAT advertising? [consumerist.com]

  18. kimdog says:

    I hate this idea and will never buy a product from any company that utilizes.

  19. mandarin says:

    More useless items from the world of marketing…

  20. rmz says:

    @cnordholm: I think it’s more expected to have advertisements on things that are “artificial” like tray tables and magazines, but looking over a distant landscape and seeing a giant 5-acre ad is a little more offensive in that regard, at least to me.

    It’s the same way that a billboard in a city is perfectly acceptable, but a billboard in a national park would spark outrage. At least that’s my reaction.

  21. ancientsociety says:

    What the answer to the oversaturation of advertisement?

    …More ads!

  22. Murph1908 says:

    @rrapynot:
    Or how about floating in the sea next to JFK Junior?

  23. Kezzerxir says:

    If you owned land outside the airport and some company offered a huge amount of money to put a 5 acre ad up would you say no? blame the high cost of everything else to drive people to result to allowing this to get some decent amount of money.

  24. Beerad says:

    I’m totally investing in a company that will beam ads into your head while you sleep, a la Futurama.

  25. ChChChacos says:

    As a private pilot myself, I find this completely disgusting. When I go up to fly in my leisurely time, I don’t want to be bombarded with ads. What’s the next thing we’ll hear as pilots?? Radio ads broadcasting across air traffic control channels?

  26. MalichiDemonos says:

    Lol a landing strip with a viagra add on it. lol

  27. mikesfree says:

    I liked the guy who painted the top of his building to say “WELCOME TO CLEVELAND” Although, he was in florida.

  28. JeffCarr says:

    I hate ads, no I loathe them. I remove each and every possible logo from my clothes, electronics, even my car. I no longer watch TV, listen to the radio, or watch DVD’s because of ads. I’ll purchase the media I want to see, but I only actually watch my nice, convenient, ad free, “illegal” copies. I don’t want your logos in my bookshelf or anywhere else.

    I know they’ll advertise until the consumer lash back is greater than the benefit, and I will lash back every way that I can.

  29. boandmichele says:

    @Beerad: what is this ‘futurama’?

  30. NoWin says:

    “…being placed in ‘clutter-free environments and moments free of any other commercial messages.'”…

    Wow, the manager is good. He should be a TV sitcom writer…

  31. synergy says:

    @cnordholm: I agree with RMZ. It’s the location that makes it more offensive.

  32. bgrigson says:

    Okay, so let me get this straight. If a plan has 35 rows of seats that means about 31 rows might actually be able to see this. Then considering how many people actually look out the window and you’re probably around 25 or sow. We’ll eliminate first class since they are sucking reading USA Today. Of the 25 you mean to tell me that hopefully half of those, 13 to be generous, actually look down at the ground and see the add. If 10% of people actually take action on an add you would have one person per plane that would actually do something about this.

    Since an airport has multiple departure and approach paths you could limit yourself to one half or less of the flights. This seems pretty dumb to me.

  33. ViperBorg says:

    What the fuck? I’m speechless at this ignorance.

  34. King of the Wild Frontier says:

    I wonder what these ads will be made of? Because it would have to be pretty damn strong not to be ripped up by, say, someone driving out onto it and doing donuts all over it.

    Just sayin’.

  35. timmus says:

    I think if some random airline flight was beamed over to the moon where it was cruising over craters and moonscapes, it would take 25 minutes for the cabin to find out. Usually when I fly, I’m the only person that gives a damn about the view outside.

  36. pestie says:

    Fuck. I knew this would happen eventually. Looking out the window on my last commercial flight, I found myself thinking, “You know, some marketing asshole is going to do what I’m doing right now and think, ‘Hey, prime advertising space!'” I hate being right about things like this.

  37. STrRedWolf says:

    Abu Dhabi… I betcha it’s because Nermal was so cute, and one of the ads has licensed the Garfield character. ;)

  38. AbstractConcept says:

    it might be because I’m going to school for advertising, but personally I think this is awesome.

    Why waste blank space?

  39. aydiosmio says:

    @AbstractConcept:

    I really hope you’re kidding.

    Take a minute to consider why you appreciate going to the beach, or to a secluded spot in a quaint European countryside. Noise is noise, be it visual or aural. Everyone needs a break from constant stimulation and intrusion.

    A nod to the city of Sao Paulo.

  40. overbysara says:

    I can’t see this becoming terribly popular. The number of people that would actually SEE the ad when weighed with the amount of land needed to DISPLAY the ad is seriously out of proportion.