According to CNNMoney, Apple may be plotting an iTunes movie rental service that would allow iPod users to rent and watch a movie for 30 days without purchasing the entire film. Rumors place the rental fee at about $2.99.
“Rights management” software would allow the movie to be played on either an iPod or iPhone for the duration of the rental period. CNNMoney points out that Video On Demand has proved lucrative for cable and satellite providers—and none of them have as many customers as Apple.
That being said, we’ve never really understood the desire to watch a whole movie on an iPod. To each his own, we guess.