Mattel CEO's Online Video Apology For Millions Of Toy Recalls
Mattel CEO Bob Eckert posted a video apology for the millions of lead-tainted and faulty magnet toys they were forced to recall. In it, he apologizes, has himself and his company take full responsibility for the issue, and outlines specific new steps to insure product quality and step up inspection processes. This is the best corporate apology video we've ever seen.
Our trust is restored in Mattel, but what of other manufacturers? As more manufacturers start to look more closely at their supplies and production process, they're going to discover more problems and defects that were flourishing right under their noses. We expect more recalls to come.
Message From Chairman & CEO [Mattel]
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Comments:
@weave: It's near impossible to have a surprise audit of a factory in China. Sweatshops that produce clothing for Walmart have passed audits and inspections. Usually, someone will have been warned that the inspectors are coming, and they'll clean the place up for a day, then get back to hitting their quotas by any means possible as soon as the inspection team is gone.
I'd be more trusting of the safety of Mattel toys if they'd promised the testing of the toys was to be done in the United States, and not by anyone involved in the manufacturing process.
The question is: Why didn't you have these safeguards established in the first place? Is it new to any company that lead paint is taboo? Doesn't anybody watch "This Old House", etc. where they have guys in radiation suits taking lead paint off the walls?
It's BS to say "We're doing everything we can now", when it SHOULD have been done all along.
This is just another example of big companies being isolated from their suppliers, because the suppliers are overseas and largely unregulated.
@Chicago7: You're completely right, but at least Mattel is owning up to their mistakes.
Unlike other companies when Mattel found out this was happening they immediately apologized and started the recall. There was little question (that I know) of "how much will this cost us?" Right when they found this out he immediately apologized in a press release and a massive recall was issued. It wasn't even one of those wimpy politically correct w/o actually admitting fault type of apologies.
@Maurs: He was steepling them a lot. My sociology instructor in college said that that is nonverbal communication that shows control and power, much like how a teacher is over the students or a priest/pastor/rabbi is over their congregation. But he sure did move them a lot.
A good apology, but I think it'd be better if the toys were not only inspected in the United States, they were also produced inside the country so that random checks would be more effective. Like has already been said, the vender'll clean up for a day while the inspectors are there then go back to meeting quotas however they can.
It's kind of hard to hide vats full of lead-contaminated paint, even if you know a day in advance that you're having a surprise inspection. And the fact that the finished products are going to be inspected before being sold means that any attempt to bend the rules should be caught. This type of multi-level inspections is the most effective possible; yes they should have had it before, but at least they'll have it now.
I was a bit more disappointed by the magnet apology. They admit it is a design problem (toys are made so magnets can fall out), but their only solution is "better design" -- that's a little vague. It is also something that would be difficult to delve into for your corporate apology video, however.
Overall, however: thank you Mattel.
@Chicago7: Many say that, few follow through. In the store, parents are looking at price tags, not quality standards.
Personally, I try to buy quality, not price. I'm lucky to be able to "splurge" though... there's some sad social commentary there, I'm sure. And it's extremely annoying when we walk by a Dollar Store and there are neon plastic toy things out front and my toddler shrieks that she wants it now -- ever tried explaining "that toy is lethal/cheap/poisonous/stupid" to a three-year-old? She still doesn't get the crap, but *I* get headaches from the complaints :-)
@Chicago7 - My sentiments exactly. An after the fact apology for such gross negligence doesn't mean squat. I'm sure the kids who have already suffered lead poisoning and learning disabilities from playing with these toxic toys are really impressed. -rolls eyes-
Mattel is a multi BILLION dollar company -- they can and should have had their products properly inspected (and if necessary, produced in a country other than China, a country that takes product safety as seriously as we do here in the US). There is absolutely no excuse for this and I won't ever buy Mattel products again.
I'm thinking ALL toys should be a couple dollars more, if that's what it takes to ensure that these toys are tested before they go out into stores.
Mattel sounds like they are going to do this NOW. I think they should have had a better handle on their suppliers BEFORE the trouble. If that's impossible, because it's China, maybe they need to move production back to the States or Canada or even Mexico.
I do like the fact that he actually owned up to the faults and didn't just blame the the manufacturers. But I find it hard to believe that one can "surprise" a large factory in the mountains in China. If safety were truly of the utmost concern, he'd move the manufacturing into the US, but we all know that will never happen.











Is it so much to ask for a CEO that doesn't look exactly like ever.other.CEO?