Get Rich Slowly has posted an excerpt of Malcolm Gladwell's Blink that deals with the powerful effects of marketing on susceptible humans such as yourself. Which product tastes better? The one with the better package, of course. [Get Rich Slowly]
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Meh. While I like the taste of pepsi better, as any good caffiene/soda addict knows its what's cheaper that gets the place in the fridge.
I love Malcolm Gladwell!
That is all.
Love this book. You can't under-estimate the power of a snap unconsciously fast judgement. It's the real and brutal truth. I learned a lot about the Pepsi Challenge from this book.