KFC has issued a press release explaining their newest marketing effort: They’re going to make your office smell like chicken.
No, really. KFC has plans to install some sort of chicken-smell-producing food item that they are promoting on to several mail carts in offices in Washington D.C., Chicago and Dallas—the idea is that once you smell the distinctive aroma of fried chicken emanating from your mail cart—you won’t be able to stop yourself from purchasing said chicken-smelling item from your local KFC.
“There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken,” said James O’Reilly, chief marketing officer for KFC. “And we couldn’t think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America.”
Uh, ew. This is even dumber than the time they asked the Pope to bless their fish sandwiches.