A study found that making purchase decisions based on emotions leads to sub-optimal results. [Eurekalert via Lifehacker]

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  1. AceKicker says:

    A study found that making purchase decisions based on emotions leads to sub-optimal results.

    In another study, they’ve discovered that water is wet. Still waiting on the results from the “Fire: What the heck is it?” thesis.

  2. ExGC says:

    I would submit that those who make purchases based on emotion have a different standard for determining what is optimal. Basically, people perceive the world in one of six ways – through thought/data, opinion, emotion, reaction, action or inaction. Each of those groups will have a different set of priorities and a different view of what is the optimal choice. People who set up studies such as this are inherently data or opinion driven and will always conclude that any decision made using a standard that is not theirs is sub-optimal. Btw, those thoughts and opinions people together make up only about 35% of the North American populace, while emotions based people make up 30% alone.

  3. SybilDisobedience says:

    Wow, so people who are feeling irrational make irrational decisions?! Stop the presses. Hey, researchers – pass that grant money my way. I bet I can find a much more rational way to spend it than on retarded studies of really obvious stuff.

    …Oooh! Look at that cool iPhone! I need a grant to study whether owning a new piece of technology on someone else’s dime increases the pleasure derived from the item.