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By Meg Marco August 9, 2007

Jonah Lehrer explains the psychology of subprime mortgages. [Science Blogs via BoingBoing]

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Comments

  1. theblackdog says:
    August 9, 2007 at 8:18 pm

    This is another case of something being so painfully obvious that we didn’t need a study. Marketers work to find that one spot that will get your emotions to take over your thinking so that you’ll take their offer or product.

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