Advertisers are expected to quintuple the amount spent placing ads in video games over the next five years. Beyond mere brand placement, consoles with an internet connection are capable of displaying dynamic billboards that can advertise The Simpsons Movie today, and The Simpsons Movie Sequel: The Return Of Spider Pig, in two years. From the LA Times:
The player’s ability to don, kick, toss or use products is part of the appeal. In “Super Monkey Ball,” players try to get their monkey characters to collect Dole-branded bananas. And in “Tony Hawk’s Project 8,” players use Nokia phones.
After the jump, tell us whether you greet ads in video games with skepticism and disdain, or appreciate them as a dose of reality in an otherwise virtual world.
For advertisers, they’re not just games [LA Times]