IHOP Buys Applebee's for $2.2 Billion
The International House of Pancakes has purchased chain restaurant leader Applebee's for $2.2 billion, according to the Wall Street Journal. So, what did they get for their money? And does this mean Applebee's is going to start having sticky tables?
Applebee's, the nation's largest sit-down restaurant chain with about 2,000 locations, is trying to upgrade its menu to lure higher-income customers who are less sensitive to pressures on consumer spending. But a new menu it launched last year, with items like a bruschetta burger, have failed to reverse a slide in same-store sales. Analysts have said that Applebee's needs to remodel its dated-looking restaurants, something that could require significant spending.IHOP is planning on selling all 500 company owned Applebee's and other real estate in the hopes of cutting costs and to offset some of the debt they had to take on in order to purchase Applebee's.
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The move comes as mid-priced sit-down restaurants are trying to pull themselves out of one of the industry's worst slumps in several years. A second consecutive summer of high gasoline prices, coupled with declining home values, has eaten into the wallets of the middle-class customers on which Applebee's built its dining empire.
We love how Applebee's is trying to appeal to "upscale" customers. The day we are not good enough to eat at Applebee's is the day we move back in with out parents and give up at life.
IHOP Buys Applebee's for $2.2 Billion In Bold Move for Pancake Chain [WSJ]
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If there's any restaurant worse than Applebee's it has to be IHOP. The only thing redeeming about Applebee's is the 1/2 price appetizers after 9 p.m. The only thing redeeming about IHOP is . . . nothing!
I wonder if we will see combined Applebee's/IHOP restaurants like the combined Yum Brand restaurants (A&W/KFC/Long John Silver's/Pizza Hut/Taco Bell)? I guess everybody would then be able to find something on the menu to eat, right? Of course, IHOP offers more than just pancakes. Where's the synergy in this deal?
Wonder what this means for my job? (I never liked IHop.)
Although corporate's revenues have declined, I suspect Applebee's gains/losses over the last few years have been highly uneven depending on how long a certain store has been there etc. That said I do think the menu does need more signature items. And then there's competition from TGI Friday's and many other similar chains for the same market niche....
@josh1701: Well, if AppleHOP does go that route, it just means all new and inventive ways to find screws in my food, if they really are following the example of A&W...
The irony of being bought out by IHOP and simultaneously considering a move to attract higher-end customers is plain painful. And it's possible that this could work, but there seems something a little off about a move to aspirational offerings when their customer base is having trouble affording them. There are fewer upscale consumers, and my guess is that they aren't going to flock to Applebee's under any circumstances. And their base customers would be the ones to take advantage of aspirational offerings, but they can't afford the mid-range menu, so they won't eat there either. Death blow.
@backspinner: Heh. Exactly. I actually like IHOP once in awhile but I've never regarded them as an establishment that's in the now.
This brings back the fond memory of when my husband and I were dating, broke up and since Denny's was the "IT" place, we both skipped it in favor of IHOP, only to run into each other there.
Anyway, never been too fond of either IHOP or Applebee's, generally farther away from my home and food not as appetizing. Just give me Denny's and TGIFridays...
I get that they can save some money with supply, admin, real estate, etc.
But the market aspect is baffling. I don't how IHOP owned Applebee's is going to move upscale. You've got two categories of upscale:
1) City folk and more adventurous eaters who would never go there anyway because they prefer better/different food.
2) Small towners and suburbanites who are so class/brand conscious that they would never eat at Applebees lest they look "middle class."
If IHOP can clearly maintain separate brands, they might have a shot, but then you lose some of your overhead cost savings.
So one craphouse buys another so-called craphouse (I never had a bad experience at Applebee's) and will then sell off the 500 stores to help pay off the debt over buying them?
Great. Now we have 500 different owners all doing what they can to cut back on the food so they can pay for the loans they took off to buy the place!
Applebees used to be good several years ago. Like every other company tho, they've cheapened their food quality to make $. I heard a rumor that their steaks are not cooked on a grill, but microwaved due to customer specifications (button for med rare, well done, etc), and that they have a branding iron that makes the grill marks. I don't know if it's true, but the way the steak tastes, I believe it!
@drjayphd:
Must be an isolated incident. The A&W here (a drive-in) has great food and service. And did I mention it's a drive-in? The coolest of all restaurants?
Life is too short to eat at chain restaurants.
Why I would I spend time and money eating at these places? The food and service is generally horrible.
Eating out is supposed to be an enjoyable experience. Part of the fun is finding a new restaurant you have never been to before, and trying different wonderful foods. I would much rather seek out a privately owned restaurant that takes pride in its cooking, rather than eat some mass produced crap.
And the first and only time I ate at Applebees, the food was terrible, and I found a hair in it.
Where the hell did IHOP get 2.2 billion dollars??
I put them in the "Howard Johnsons" catagory a long time ago. I loved IHOP when I was a kid. Remember the "Alice in Wonderland" theme and the big peaked roofs they used to have.
The other posters are correct about Applebees. I do not expect to ever step inside one again.
After years spent on the road I just can't eat the JackDanielsMargaritaCoconutPepperJack fajita slop they sell at Applebees, Chilis, TGI Fridays,Bennigans etc.
I tried the bruschetta burger, when asked how it was I honestly told the waiter that the burger was dry as cardboard & the fries too greasy to eat. He said "oh, OK," left the check and walked off. Problem is that during my travels Applebees is sometimes the only non-fast food option available. I always come out saying "never again!"
Everybody seems to be wondering why IHOP even bothered, especially considering it's taking on Applebee's $155 million in debt. Found this interesting on NewsVisual: ([www.newsvisual.com])
Looks like IHOP's CEO/Chair and her past president position at Applebee's may have played a role in this deal.
The last two times I went to Applebees I felt some major stomach cramps. The food is just not worth the money. We tend to eat at Costco and Sams Club for the pizza slices more often than anything else. Otherwise, we go to Checkers, Burger King, McDonalds, or wherever else is quick at the time. If we have time to do a sit down meal, we would rather get some groceries that day and cook a meal. Unless its a special occasion, we don't often go out anymore. Its not even a financial thing, its just we are bored with all the local places to eat. Nothing really is all that unique and exciting. IHOP and Applebees are clearly not unique.
We have an Applebees and an IHOP in our area. We never eat at either place. The Applebees's food is ok, but not that good. Service is hit or miss.
IHOP: Sucks. I will never eat there again. I prefer Denny's (our local ones are excellent) and so do the kids.
Most of our sit down restaurant dollars are spent at Red Robin or Chili's. But when it costs $40 for us to eat out we don't do it as often. I can make a dinner that's as good or better for a lot less money.
@floofy: Do you believe every stupid rumor you hear? I think you do.
It breaks my heart to read all of the above comments about how bad people's experiences have been at Applebee's. Not because I care particularly about the brand and my employer's good name (ha), but because there's no excuse for bad food and service. Serving people good food and being attentive to their needs is not rocket science.
I would ask everyone who has had/does have a bad experience there to either talk to a manager about it face to face or talk to the general manager of the store (they're usually there during the day, usually not later than 8-10pm) about what happened. That way, people have a chance to improve. Blowing off the management and staff at the place doesn't help the restaurant or the next set of hapless customers who will get the same treatment because no one spoke up.
Applebee's just never has served me anything all that great. The food has all been previously frozen like a Stouffer's meal, as far as I can tell. I live in a town with only a few restaurants, but we have a bunch of great mom and pop places. However, Applebee's gets all the ads, and people are convinced that the food must be good. It's just not worth the money.
As for IHOP, the pancakes are just okay. People should not have to go out for those, because pancakes are the easiest thing to make.
No I don't believe every "stupid" rumor I hear. I base my comments on having eaten at many Applebees in various parts of the country (and abroad, there's one in Dubai) and NEVER had anything but a below average experience with either the food or the service. At which point you switch from "isolated incident" to "systemic problems."
Honestly, I work at an Applebee's, and I've got to say that those of you who hate the restaurant must live near quite the craptacular Applebee's. You've got to realize that you can't just the whole franchise by one crappy experience. If I did that, I NEVER would have eaten at IHOP again due to an IHOP from hell experience. So I tell you what, if you are ever in Council Bluffs, Iowa, I dare you (yes, straight up dare you) to eat at the Applebee's there. Because we are excellent. If the fact that I like the food MORE now that I work there doesn't say something, what does? In addition, I dare you to find a successful, busy restaurant that DOESN'T freeze any of its food.





















My family went to Applebee's a few times. The food and service were only fair at best every time we went. The last time we went I discovered a paper napkin cooked into my food. After that I saw no reason to ever go to an Applebee's again and I don't think I'll be changing my mind.