According to one report, by a guy who analyzes customer service phone calls for a living, the special Apple iPhone customer service line (1-877-419-4500, NOT the AT&T number) is really great. [The Customer Service Survey]
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This line is not for Apple iphone support, just AT&T service. They transferred me to Apple for support. HOWEVER, the phone answered in 2 rings, no crap automation, and a FANTASTIC customer service rep quickly and personally handed me over to another great person on the Apple hotline. Very impressive number to reach AT&T with! -Thanks for the tip.

You'd think if the guy runs a company that clocks customer service calls, he'd know the dangers of basing a rating on a single call...