Blockbuster Raises Prices, Gives You Until Yesterday To Change Your Plan

By July 27, 2007

Blockbuster would like you to know that you are a valued customer… and that you have until yesterday to change your plan before the new pricing goes into effect.

Reader Melissa writes:

This email arrived in my inbox at 1:23am on July 27th letting me know that Blockbuster is changing their subscription plans. Don’t worry they say, because this won’t change my current pricing, but any change after July 26th will result in the new price structure. Nice timing there eh?

Whoops! Guess they “accidentally” sent out the email a bit too late.

Blockbuster writes (to Melissa):

Dear Melissa,

We want to let you know about some changes to our BLOCKBUSTER Total Access

subscription plans. This information is provided for your reference only – your subscription plan will not be affected by these changes.

Beginning July 26, 2007, there will be a price increase on your current unlimited plan. We will also begin to offer plans which limit the number of in-store exchanges available each month.

As a preferred customer, your plan will not change at this time. Please continue to enjoy your exclusive subscription plan, including no monthly limit on free* movie rentals or discounted game rentals when you exchange in-store, at today’s price – far below the published rate available to new subscribers.

At any point, you can log in and review your current subscription plan or see all available plans. Keep in mind that if you want to change your subscription plan at any point after July 26, 2007, your new plan will be subject to prices and terms available at that time.

Please don’t hesitate to contact us if you have any questions or concerns.

Sincerely,
Your Friends at BLOCKBUSTER

Meanwhile, Netflix just lowered prices. Again.

PREVIOUSLY: Netflix Sticks It To Blockbuster, Cuts Prices Again

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Comments

  1. NukeRiskGuy says:
    September 6, 2007 at 10:22 pm

    Here is what the BB random letter generator spit out to me on Aug 17:
    ————————-
    Dear Andrew,
    Due to changes in our subscription plan pricing, your current BLOCKBUSTER Total Accessâ„¢ plan, Unlimited Online DVDs up to 3 at a time plus unlimited in-store exchanges each month for $17.99, will no longer be available at the current price.

    You will be moved to our new plan that includes Unlimited Online DVDs 3 at a time plus up to 5 free* in-store exchanges for $17.99. This plan will not include an e-coupon for in-store DVD and/or game rentals. The new subscription plan and pricing will go into effect on your regular monthly billing date following August 31, 2007.†

    In addition, exclusively for BLOCKBUSTER Total Access customers, we have introduced in-store movie rentals for $1.99* per movie should you need more than the in-store exchanges included in your plan.

    If you don’t feel this plan is right for you, please feel free to take advantage of one of these other options:

    [1] Move to a new plan that includes Unlimited Online DVDs up to 2 at a time plus unlimited free* in-store exchanges each month for $21.99/month

    OR

    [2] Move to a new plan that includes Unlimited Online DVDs up to 3 at a time for $16.99/month

    OR

    [3] See other subscription plans.

    OR

    [4] Cancel Now

    We appreciate your business and hope to continue meeting your movie and game rental needs online or at one of our neighborhood BLOCKBUSTER® stores.
    ————————-

    So, it looks like I can do nothing and lose my e-coupons and only get 5 free exchanges a month OR I can pay $4 extra per month and get 2 less movies per batch (3 in the mail, watch ‘em, take ‘em to the store, get 3 more = 6 movies vs. 4 with the new plan – but after 5 exchanges, or 1.5 batches, I have to pay $1.99 per exchange; generally I do 4 – 6 batches per month; this would cost me an additional $10+ per month) OR save $1 per month and lost 3 movies per batch (no free returns) OR see their other subscription plans.

    I’m a damn nuclear engineer and I’m confused! I’ll have to crunch some numbers and see what I come up with. Looking at the other posts, it looks like everyone is getting a different deal – maybe it has to do with location? I live in a small town <20,000 people with 1 Blockbuster and 1 mom-and-pop rental. Coincidentally, I got the e-mail from BB the day after I canceled my Netflix account!

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