Let’s face it. Your average body-type does not look good in tapered-leg skinny jeans. We’re not even saying “average body type” as code for “fatty.” We actually mean it. Regular people look bad in these fashions and do not want to purchase cheap Walmart versions of them. People want to buy socks at Walmart. Big bags of socks.
We know this, but Walmart’s Apparel Chief Claire A. Watts didn’t. She’s resigned from her position after Walmart’s attempt to snag some of the trendy clothes market failed miserably.
From the Washington Post:
Watts’s duties will be split between Mark Larsen, who oversaw merchandise for babies, children and men, and Dottie Mattison, who worked for Walmart.com.
Marshal Cohen, a senior analyst with consumer research firm NPD Group, said Watts’s departure did not mean that fashion was dead at Wal-Mart. But he said the retailer needed to refocus on the desires of its core customers rather than chase after trendsetters.
Watts had pushed Walmart’s trendy line “Metro 7″ into 1500 stores nationwide. The skinny pants and slutty tops confused and frightened shoppers who were there looking for toilet paper and huge jars of pickles.
Wal-Mart’s Fashion Maven Departs As Trendy Merchandise Languishes [Washington Post]