Companies convince you to unwittingly use more shampoo, detergent, and mouthwash by increasing the size of the container cap. “A “use” was “one capful,” so when the cap got just a bit bigger, consumers used just a bit more. And as a result, the product was used up faster, resulting in a quicker need to buy more.”
By consumeristcarey July 14, 2007
Tagged With: psychology
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