Smashing Pumpkins: Title Track Of New CD Is Target Exclusive
Here's something of a "eff you" to consumers, according to Pitchfork Media.
The title track of the new Smashing Pumpkins CD is a Target exclusive bonus track. Not only that, but the band is releasing several different versions of the CD all with different "bonus" songs.
One for Target. One for Best Buy. One for iTunes, and one for the rest. Collect them all! Oh, wait. Don't. You can skip the one for "the rest." It has no bonus tracks. —MEGHANN MARCO
Smashing Pumpkins to Fans, Indie Stores: Fuck You [Pitchfork]
(Photo: Wikipedia)
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
Post a comment
Comments:
This is a boon to get more advertising in stores. It's very strange, and frankly unprecidented that multiple stores are played against each other with different exclusive tracks.
Most of the core fans, quite frankly are looking forward to the extended sessions opened up to full recording starting tomorrow night, which will probably be the definitive content for the Pumpkins revival. Boots will probably hit torrents by Sunday night (Monday at the latest), and couldn't care less about any marketing tactics.
I dislike exclusive tracks for X, Y, and Z retailers. It seems lame. I'm not even sure true fans will buy all the different versions. But that's fine. We have something called the internet. And it has this ability to transmit and receive all sorts of wonderful things, including music. And pictures of cats!
But I don't care. The Smashing Pumpkins isn't the same anymore, in terms of music and band members.
@LatherRinseRepeat: 'The Smashing Pumpkins isn't the same anymore, in terms of music and band members."
Seconded! This is akin to the "oooooh exclusive album cover only sold at Target!"
Thankfully, we live in a digital age.
@Skiffer:
Just make sure you don't get caught! I use a private network for my source.
A friend of mine got one of those "letters" about how he had supposedly downloaded content and it was a big deal..
Until he sent them a screenshot of the registered product he had purchased a week prior at a thirft store. (He got lucky and dodged that bullet)
This just makes it impossible for fans to buy the music at a reasonable price. Buy three CDs now, paying for overlapping content and then in a year they'll release their greatest hits anthology with all the songs. Either way you're paying for content you already have. I don't steal music for moral reasons but this would push me over the edge. Nobody wants to get jerked around by their favorite bands. Fortunately their new new single is A-W-F-U-L.
This is a pretty standard practice in publishing and music... even DVDs and video games will do this (some stores get add-ins that others don't). Ask anyone who collects this sort of thing.
What surprises me is that this is news to anyone. Chains like Target and Best Buy commit to higher order numbers to get these exclusives for the promotional benefits. It's a standard industry practice.
@brokennails: They've already stuck it to the record companies, this time around we're on the hook.
The next album is going to be in that really high freqency that only 16 year olds can hear.
I am a smashing pumpkins fan, but that's not the important part. I saw this article on pitch fork yesterday and I had to laugh. For being a music publication they obviously have little idea of how the music industry works. To blame the band is B.S. The record company is the one who's getting a special deal by doing this, it's not in the interest of the pumpkins. Not to mention back in 2000 they publicly GAVE AWAY a two disc album online for free! Has anyone else done that? Any finally, can you really blame the record company (Warner Bros.) ? People steal music these days, they don't buy cds. Atleast they may recoup their expenses if they release all these different versions of the album.
Yes, bonus tracks are standard practice as many commenters have noted. But the title track? I think that's the news here. Can anybody cite another instance in which the freaking title track was an exclusive? Sure, that song may well be the crappiest track on the album, but regardless, this introduces a new level of brazenness into the equation.
I just bought the latest Queens Of The Stone Age CD at Best Buy and it came with a coupon/code so that I can go online and download a Best Buy "exclusive" track. The only thing exclusive is probably the fact that they're using it to data harvest me (ie cant download without inputing email/personal details). And speaking of that, what happened to the days when you could buy a soda and peel off the label or pop the top to see if you won. Now you have to provide info to even find out. BS. I'm tired of this kind of marketing.
The Pumpkins are still relevant, they were never more than Billy Corgan + Chamberlin + 2
This multi issue marketing is brillant,
I Will be buying all 3, if you don't want to.
well don't. ;)
And last thought, if you think it was the band's idea, no, this is straight out of the Virgin Martketing Department.
Buy the CD's, buy the tickets, and your Zero shirt. Or Don't your choice.
Last year Ziggy Marley had an exclusive release via Target and he headlined the Hollywood Bowl (18,000 cap) and as the Manager of the onsite retailer (Tower Records) there we weren't able to sell his newest release of the record he was on tour supporting, but had all of his catalog. In the end most people didn't care to ty and purchase the record anyway but it is the principal of trying to have your current material available to people that just made an expensive effort to come see you live.
Just for kicks I went to do a little competition research the next couple of days and none of the local LA area stores even carried the "TARGET EXCLUSIVE" release or if it had magically sold out, hadn't bumped up the city wide stock levels to support an arena appearance. Good job Target and record labels! You have screwed yourself and other musician friendly retailers for years...I'm not forgetting you either Best Buy!!!!!!!
@homerjay: It seems that way because as EVERYONE else has said this seems designed to drive people who don't normally pirate to do just that.
just don't buy the album, or any other product from the riaa (collectively). the only way they're gonna change, is if you STOP GIVING THEM YOUR MONEY...
"but that'll hurt the artists."
no, because they'll find a way to do it themselves and cut out the greedy pigs in the middle. i'd much rather go to [band name]'s website and get it directly.
One of my favorite bands, Project 86, just released their sixth album on the 19th of this month, which I was totally psyched for. I pre-ordered the album online so that it would come with a free Making Of DVD. However, the day after I received my album in the mail, the band announced on their website that if you buy the entire album at once on iTunes, it would come with a free bonus track... The reason I buy CDs is in case all of my digital copies somehow all are erased, I still have the hard copy somewhere. I'd have preferred the bonus track to have just been available for download on their website... it was like, "Hey, thanks for your support pre-ordering our album! Here's a free DVD! Oh, by the way, you missed out on the bonus track." You can't even download the bonus track by itself on iTunes; you have to get it with the entire album at once. And even if I had known this ahead of time, I still wouldn't have gotten the album off of iTunes, because if your music is lost, you have to repurchase it. Making bonus tracks exclusive to specific vendors is pretty lame. If it was exclusive to the internet as a whole, fine... but not everyone is an iTunes user.
But these are BONUS tracks. Just because one of the bonus tracks has the same title as the album doesn't mean it's important at all - and here, it's not an important track.
I think everyone bit on the nasty Pitchfork headline... motivated by the idea that they're cutting out the "indie" stores (you know the place where you can pay $6 more than the major retailers for the exact same disc).
People LOVE their "indie" record stores but those places were always the biggest rip-off, imo. Pitchfork thinks they deserve their old-economy profit margin? Waah.
@Walkallovaya:
Actually... a couple of months ago I went into Best Buy two days after a certain album was released. It was $18.99. I went down to the Barnes & Noble. It was $18.99. I went down to Wal-Mart. The EXACT same CD was on shelves for $13.99. Best Buy and Barnes & Noble are both "major retailers," but then again, so is Wal-Mart. Why did two different "major retailers" have the CD at one price, when another "major retailer" right across the street had it for five bucks off?
The same thing has happened to me when purchasing books. I'd go to B&N looking for a certain book, find it, decide it was too expensive, than just for a wider option range, go to a small, local-based bookstore that had the exact same product for a significantly reduced price. I don't think it's so much that privately-owned places think they can jack up prices. If that were the case, most private-owned stores would fail because people would just go across the street to the "major retailer."
I don't see this as any sort of attack on "indie-stores," considering this CD is going to appear in other "major retailers" such as Wal-Mart, Best Buy, B&N, etc., and they won't be getting the Bonus Track either.
















Maybe the search tag for this should be "Bastards"...not that I care about the Smashing Pumpkins album anyways; it's just the principle of it!