Farmers & Mechanics Bank Takes Word Of Mouth Very Seriously
We basically are more motivated by the overall relationship. We don't want to have an unhappy customer. We have to be careful that no one feels they got a bad deal from the bank. These are our neighbors. We have to remember we are locked in with the community, so word of mouth is important.
Farmers & Mechanics Bank President Craig W. Yates, who obviously needs to read "Eloping Nearly Ruined By Bank Blocking The Entire "State" Of Las Vegas," as quoted in a 2003 Philadelphia Business Journal article.
Post a comment
Comments:
Seeing as how he has (somehow) managed to grasp the most basic concept in marketing, let's see if this pushes them beyond into
step 2) do not piss on your customers
Has this bank corrected/made right the horrible Las Vegas incident?
@lpranal:
The most basic concept in modern marketing is to target as many people as possible as many times as possible for deals which make sense only for you in the hopes of finding a sucker. The idea is that if you make enough attempts you'll find enough high-profit suckers to make the low-profit intelligent people seem like a total waste of time.
Well, see, the Word of Mouth already told them that any transactions in the State of Las Vegas are fraudulent, so they blocked it.