I wonder if the spa owner is married and if so, does his wife have a poster outside the house showing his "problem areas" (beer gut, bird legs, small weenie, etc)???

The only thing "wrong" with the woman on that billboard is her unavailability.

Funniest part is, if anyone slowed down enough to read that much copy they'd be responsible for tons of accidents too.

Best billboard for one of these clinics I ever saw just had the name of the clinic and a clock that ran backwards. That was it.

A. If he's married, it's likely to someone who understands the billboard was meant as all billboards are - to market. No one who has ideas like that one winds up married to someone who wouldn't "allow him" to have them.

B. I doubt he has any "problem areas" he hasn't already "fixed" cosmetically.

With the exception of his comment about it being a "mans world" I love his attitude. Good to see that some people won't put up with the Prude PC gone insane world this country has become.

He's appealing to his male clientèle by posting a billboard full of women's "problem areas"? If he's trying to convince husbands/boyfriends to buy "solutions" for their significant others' "problem areas," I predict a lot of break-ups and a lot of returned gift certificates.

I understand how some people might not like the ad...but guess what? It's a freaking ad, and there's nothing obscene about it.

This is along the lines of the Cocaine-named energy drink a while back - If you're not part or the target audience, chances are that you're not going to be fond of the marketing strategies.

I don't think the people complaining about this ad were ever really in the market for cosmetic surgery.

But there's nothing objectively wrong with it...

By their arguing, I don't like gas-guzzling SUVs...so should all SUV commercials be considered offensive?

I'm glad hes keeping it up as well. More than likely the same people that are complaining are the women that wouldn't mind gawking at a CK boxer brief ad on the same billboard.

I'm SO INSANELY TIRED of all the PC attitudes and mandates the United States is putting on everyone else. Stop telling me what is bad for me, what I can and cannot look at, and go home and screw your own family up.

So I guess 300+ people in the Glenview area couldn`t find anything better to bitch about?

I don't think that women are being overly PC in saying that the billboard is offensive. It looks like the problem is that the ad takes a woman who is already gorgeous and points out all of her "flaws." It's incredibly insulting to women who aren't a size 0, with perfect skin. Basically, it says "if this model has problems, then you are seriously ugly."

He sure doesn't want to sound like what he sounds like!

I love it when people say things like "I don't mean to sound ______, but (the next thing I'm about to say will be exactly that)."

It's Glenview. I'm sure it's appropriately targeted marketing as Glenview is not exactly the land of slum.

And maybe just to show them how ridiculous they are, we can start a petition to KEEP it up. I'm sure we can find more than 300 to sign a petition for that.

Well, not so fast.

I think that part of the issue here is that it's not a print ad, where you can turn the page, or a radio spot, where you can change the channel, but a billboard, which you're pretty much forced to look at it every time you drive by.

I would be fine with being forced to look at her every day on the way to work, but I can see how the fact that it's so literally in your face may irk some people who don't like the message.

In many communities billbard advertising is tightly regulated. And Sao Paolo recently banned billboards altogether: http://www.iht.com/articles/2006/12/12/news/brazil.php
Good for them!

So he shoudl take the billboard down because of the way it makes some people "feel". God this society can be messed up. If that's the case I'm demanding that The View, Oprah and all ABC News Programs be shut down. Dr. Phil can stay, I like him.

The billboard is coming down, not by choice of the advertiser, but by the billboard company itself, Clear Channel Outdoor, according to the Chicago Tribune

Quoting the article: "Paul Meyer, president of Phoenix-based Clear Channel Outdoor, said Friday his company retains the right to reject any copy that is considered inappropriate."

Which leads to the blatently obvious question: what changed from the original clearance process to Friday, Mr. Meyer?

I don't know that it should be taken down, but yes it is offensive to me, particularly with the effect such advertising has on young girls.

And yes, all SUV ads are offensive.

Maybe it's just me but I don't see what's inappropriate about that. She's not naked, you can't see through her shirt, you can't actually see anything that the public has deemed inappropriate. So it points out problem areas. I also see that it says what the solution is, which is what this business does (solves problem areas). Some people need to get a life. And Mr. Meyer is obviously a spineless coward if he's going to remove this ad. That same thing goes for everybody else who is bending over to make everybody happy. Here's an idea: offend a few people and cater to the people who will actually support your business and give you money. It seems to have worked for the last 100 years or so that public advertising has been around.

@Landru:

What the hell? What effect is it having on young girls? You must live in Glenview.

@scoobydoo: Ignoring PC-ness is one thing. Ignoring the wishes of the community is another.

He's an ass.

I'm generally not all that self-righteous on these matters, but isn't there any sort of complaint that the ad, I dunno, is an itemized list of "flaws" that serves to objectify women?

Screw the partial nudity, the actual content of the ad is pretty offensive, and it really takes a lot to move my needle in that direction. I'm all for people choosing cosmetic surgery if that pleases them, but I don't feel very good about an advertiser telling people that they're inherently broken and need fixing.

Her lovely body on the billboard is not offensive. The suggestion that anyone who is as lovely as this is nonetheless "problematic" is highly offensive. Clinics that advertise like this are preying on the low self-esteem of women. Good Lord, if she has so many problem areas, what hope must the rest of us have? Are we supposed to rush to this spa and hand over all of our money, right away?

My suggestion? A dueling billboard, which features this model and other more imperfect women, flipping off Mr. Igbui and informing the world that they plan to spend their money on better things.

@Joe Hass: what changed from the original clearance process to Friday, Mr. Meyer?
It's fairly standard for media vendors to hold the right to refuse ads "after the fact". (I've experienced this twice in my career, though with copy and creative images for beverage ads.) In terms of decency, the problem could be an adherence (perceived or otherwise) to "community standards"-- the loose, undefined "values" that exist only whenever they're necessary.

@DashTheHand:

More than likely the same people that are complaining are the women that wouldn't mind gawking at a CK boxer brief ad on the same billboard.

Ah, the time-honored Argument from Speculation of Future Hypocrisy.

While your logic is airtight and all, it seems at least as likely that it's religious conservatives complaining, rather than the bitter and cartoonishly hypocritical women you've conjured.

"an advertiser telling people that they're inherently broken and need fixing."

Umm, yeah, that's basically the whole advertising industry, in case you've been living in a cave for the past 65 years or so.

"...a Paris native, who added that the sign is modest compared to what might appear in France."

This comment basically hit the nail on the head. In Europe, you will see much more racey ads and commercials. What the f**k with the U.S. being so prude?! We have become a country of too easily offended and too politically correct pussies.

@Skiffer:

I don't think the people complaining about this ad were ever really in the market for cosmetic surgery.

We have become a country of too easily offended and too politically correct pussies.

That about sums it up right there.

@kerry:

HA! Thanks for the laugh. :D

I don't want to sound stupid, but people from Paris smell like sweaty socks.

I don't want to sound hungry, but I'd really like to eat something.

I don't want to sound like a lecher, but wow that chick is fine and mmmm what I'd like to do with her.

I don't want to sound insightful, but the target of this ad is definitely women, as the vast majority of plastic surgeons clients are women, and the ad is preying on the insecurities of women, but cleverly giving dudes some eye candy.

Say what you mean, Dr. Jerk.

It's a ClearChannel ad! I wonder if Rush Limbaugh is outraged!!!

And yes, probably HALF of the North Shore women are in the market for cosmetic surgery.

Maybe it's more about how people are thinking, "If this woman who is a beautiful model is 'imperfect' then what does that make me?"

Self esteem takes another blow. Ouch. Considering that you can't really avoid looking at it, and that some younger people are really impressionable.

With that kind of attitude i bet he gets all the ladies. What kind of customer service is that anyhow, basically, we could give a god damn about our customers, aren't happy..got more that are..see ya!! WTF?

I think the model is supposed to be an after picture not a before picture. It's showing where she did have the surgery not where she still needs it.

The text in the bubbles do make it sound like it's a before image though. It's like the visual equivalent of bad grammer. Why didn't they do a before AND after picture?

"I don't want to sound like a chauvinistic pig,

but you will anyway because that's what you are.

My opinion is this: it is in horrid taste, and I wish it had not been put up. I will be very glad when it is taken down. Also - the owner is disgusting.

However - since it is not illegal, and he has not agreed to take it down, it shouldn't be taken down.

I'm not offended by the "raciness" of it, just the idea that a woman that looks like that actually has imperfections! Jeez, I'm at normal weight, but I bet they'd just put a picture up with the words "fat cow" on it.

And yes, I am not in any way in the market for plastic surgery.

@notebook: You are not a beautiful snowflake.

How come I don't hear any complaints about the media pushing "impossible to attain and unhealthy" body images of men?

WAAAA! Society wants women to be slim and pretty! Also, it wants men to be rich, handsome and have washboard abs!

Oh the injustice! Won't somebody think of the children?!? (while we sit on our asses getting fat, eating crap, and driving up the cost of healthcare)

If I have to work out and make a lot of money to get a woman, you bitches better be starving yourselves, too!

Precisely because women get pissed off about this, is why it will work. A plastic surgeon makes his livelihood off of the insecurities of women.

760 views on consumerist so far... looks like his ad was well worth the money...

I'm finding myself getting fairly riled up reading some of these comments . . . thankfully a few of you have attempted to shed some light on why this type of ad is harmful.

never mind the damn billboard, hurry up with our mcdonald's salads, i'm hungry.

No matter what the guy intended with his ad... when I saw the ad, I thought "That woman has no visible imperfection but they are saying she needs plastic surgery? WTF?"

I support the spa owner's right to put is ad up but I also support the citizen's right to petition for its removal.

As for myself, I like my women real. The typical pre- and post-processed models who appear in ads for me represent fakeness of the highest degree.

@saram: If a billboard/ad/commerical/whatever causes an individual to feel insecure about themselves, then they have a lot of personal issues which will need to be brought up to the attention of a therapist, not the person who put up the ad. Taking an ad down is not going to help their deep-rooted issues.

I honestly don't see what's wrong with the ad. The woman actually doesn't appear to have any of those problems, or they seem unnoticeable.

From an ad design perspective it's a pretty bad ad. But it is getting a lot of attention in the community so that makes it a huge success.

http://www.cnn.com/2007/US/05/09/divorce.billboard.ap/inde...

I don't have a problem with nudity (or near nudity) in advertising.

I do have an issue with the mentality of the ad and they salon owner. Targeted at men? Like they should get their woman detailed just like they do their car?

These ads prey on the insecurities of women who feel vulnerable already about their youth and their looks. Because younger women and teens are more insecure they can have an even worse effect.

There is already too much blurring the lines between beauty services and medical services. Lots of salons are teaming up with doctors or clinic groups to open these beauty salon monsters that combine typical salon services with plastic surgery and botox etc.

@oldhat: You don't have to do all that to get a woman. Just get a personality tuck! They can take everything undesirable out and leave you with, um...

Well, every woman needs a purse holder.

I think it's glaringly obvious that the problem with the ad isn't that the woman is scantily clad, and the fact that he's missing that point shows that I wouldn't chose to do business with that man.

It's insulting to say a woman that beautiful still isn't good enough. I realize that's what advertising does, but it IS hurting American girls and it IS a problem. Numerous pyschological studies are showing that advertising like this are causing problems in girls from eating disorders to depression.

It's a crude advertising strategy and I would hope that rather than insist on taking the billboard down, from now on people say "Yes, you have the right to have a billboard like that. We also have the right to stop using your service." Business owners rarely understand what they've done wrong until you cause an economic impact.

@lemur: That was my reaction too. I don't care what she's not wearing, but it's stupid to say that a woman with that body needs plastic surgery. And if the public put enough pressure on Clear Channel to get the billboard taken down, good for them. There is no constitutional right to billboard advertising, nor should there be. It's ugly and intrusive, and lowers the property values all around it.

@mopar_man: We should not be promoting nearly-impossible-to-accomplish "values" on children. It's unhealthy and ridiculous.