Sprint’s new ad campaign has dropped the “Nextel” name and will be focusing on a new slogan “Sprint Ahead.”
Sprint will also be dropping Nextel from its super-successful NASCAR sponsorship—the Nextel cup will now be The NASCAR Sprint Cup, according to the Washington Post.
New television commercials, online ads, billboards and movie theater ads will roll out Sunday at a critical time for the company. In addition to trying to improve the reputation of its network, Sprint is attempting to stave off competition from AT&T and Verizon Wireless, which have benefited from Sprint’s steady loss of customers.
What do you guys think? Why has Sprint been losing customers? Is it because Nextel is lame and uncool? Will rebranding help?
Sprint Ad Campaign Leaves Nextel’s Name in the Dust [Washington Post]