Pizza Hut Raises Prices, Unveils New Strategy: Treat Cheese "Like An Extra Topping"

By consumeristcarey June 23, 2007

Pizza Hut has declared that cheese is a topping, meaning that plain pizzas and pies with one topping will now cost the same. The chain’s declaration comes in response to the rising price of block cheddar, the light sweet crude of the cheese market. Pizza Hut buys 300 million pounds of cheese each year.

Jennifer Little, a Pizza Hut spokeswoman, said the new strategy is to treat cheese “almost like an extra topping.” Little said the price change also could be justified because a typical cheese pizza has about 50 percent more cheese than a similar-size pie with one topping, such as pepperoni.

Papa John’s has no plans has no plans to treat cheese like a topping; the Pizza Hut rival hedged its cheese supply, guaranteeing steady prices through the summer. — CAREY GREENBERG-BERGER

Rising cost of cheese cuts into pizza profits [The Courier-Journal]
(Photo: Mr Waby)

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Comments

  1. Jaysyn was banned for: http://consumerist.com/5032912/the-subprime-meltdown-will-be-nothing-compared-to-the-prime-meltdown#c7042646 says:
    June 25, 2007 at 2:44 pm

    Pizza Hut is horrible anyhow, good riddence…

  2. Chicago7 says:
    June 25, 2007 at 4:22 pm

    OMG! Trader Joe’s raised the price of cheese!

    This economy is going straight to hell. Stagflation, coming soon.

  3. Thrust says:
    June 25, 2007 at 4:37 pm

    I rather like Pizza Hut. One of the few places where the cheese still tastes like cheese (though they could lighten up on the deep dish oil).

    Little Caesars (Canadian at least) cut 90% of the Muenster and 100% of the cheddar out of their cheese mix, leaving this pile of crap on the top of the pizza that looks and tastes like styrofoam, and doesn’t brown when cooked.

    Pizza 73 (now property of Pizza Pizza) used expired cheese that they buy from Saputo and freeze until needed, and for some reason they cannot help but burn every pizza they make.

    Dominos sauce tastes like they roll corpses through it, and their crust is so dry you can get slivers in your mouth from eating it.

    Panago… Who else can get away with charging thirty bucks for one f’ing medium pizza? At that price you’d hope it tastes good, but Nooooooo.

    And Chuck’E'Cheez has the alltime best pizza, but won’t let anybody under 17 in unless they’re supervising a birthday party for kids. Probably doesn’t help that I pick on the moron in the mouse suit…

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