Smashing Pumpkins: Title Track Of New CD Is Target Exclusive

Here’s something of a “eff you” to consumers, according to Pitchfork Media.

The title track of the new Smashing Pumpkins CD is a Target exclusive bonus track. Not only that, but the band is releasing several different versions of the CD all with different “bonus” songs.

One for Target. One for Best Buy. One for iTunes, and one for the rest. Collect them all! Oh, wait. Don’t. You can skip the one for “the rest.” It has no bonus tracks. —MEGHANN MARCO

Smashing Pumpkins to Fans, Indie Stores: Fuck You [Pitchfork]
(Photo: Wikipedia)

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  1. Toof_75_75 says:

    Maybe the search tag for this should be “Bastards”…not that I care about the Smashing Pumpkins album anyways; it’s just the principle of it!

  2. Ikki says:

    People still listen to the Smashing Pumpkins?

  3. HannahBethD says:

    Don’t a lot of bands do that kinda thing?

    And I always thought the record label had more control over that than the band did.

    Full disclosure: I already pre-ordered on iTunes and plan to buy the special edition off of Amazon. Probably makes me an idiot, but whatev.

  4. othium says:

    This sort of marketing scheme is the reason I quit collecting comic book a long time ago..

    Smashing Pumpkins are soo 1990’s anyway. (Bleh!)

  5. magic8ball says:

    @Ikki: Billy’s mum was still listening until they made this announcement, but now she’s decided to ignore them like everyone else. Even mum can only put up with so much crap.

  6. Karmakin says:

    This is a boon to get more advertising in stores. It’s very strange, and frankly unprecidented that multiple stores are played against each other with different exclusive tracks.

    Most of the core fans, quite frankly are looking forward to the extended sessions opened up to full recording starting tomorrow night, which will probably be the definitive content for the Pumpkins revival. Boots will probably hit torrents by Sunday night (Monday at the latest), and couldn’t care less about any marketing tactics.

  7. Skiffer says:

    Four words: Peer to Peer Networking

  8. LatherRinseRepeat says:

    I dislike exclusive tracks for X, Y, and Z retailers. It seems lame. I’m not even sure true fans will buy all the different versions. But that’s fine. We have something called the internet. And it has this ability to transmit and receive all sorts of wonderful things, including music. And pictures of cats!

    But I don’t care. The Smashing Pumpkins isn’t the same anymore, in terms of music and band members.

  9. endless says:

    This is very common anymore guys…

    I know on their latest CD Bloc Party had probably 6-8 tracks that werent included, except as Bsides on singles, or bonus tracks for certain retailers. Thats practically another CDs worth of songs.

  10. bambino says:

    They’ve worn out their irrelevance.

  11. balthisar says:

    Which one will allofmp3.com get?

  12. MercuryPDX says:

    @LatherRinseRepeat: ‘The Smashing Pumpkins isn’t the same anymore, in terms of music and band members.”

    Seconded! This is akin to the “oooooh exclusive album cover only sold at Target!”

    Thankfully, we live in a digital age.

  13. bigvicproton says:

    how un-rock-and-roll can you get when you are producing crap for target? just because its common doesnt make it any less sell-out.

  14. othium says:

    @Skiffer:

    Just make sure you don’t get caught! I use a private network for my source.

    A friend of mine got one of those “letters” about how he had supposedly downloaded content and it was a big deal..

    Until he sent them a screenshot of the registered product he had purchased a week prior at a thirft store. (He got lucky and dodged that bullet)

  15. geekire says:

    This just makes it impossible for fans to buy the music at a reasonable price. Buy three CDs now, paying for overlapping content and then in a year they’ll release their greatest hits anthology with all the songs. Either way you’re paying for content you already have. I don’t steal music for moral reasons but this would push me over the edge. Nobody wants to get jerked around by their favorite bands. Fortunately their new new single is A-W-F-U-L.

  16. brokennails says:

    This is some bullshit right here. Didn’t the REAL Smashing Pumpkins release their last album (Friends and Enemies of Modern Music, I believe) only as vinyl/mp3 as a “fuck you” to the record companies? Talk about a 180.

    And I agree. Two out of four original members does not a “reunion” make.

  17. Lewis says:

    1. Convince your artist to alienate its dwindling fan base
    2.
    3. Profit!

  18. Secularsage says:

    This is a pretty standard practice in publishing and music… even DVDs and video games will do this (some stores get add-ins that others don’t). Ask anyone who collects this sort of thing.

    What surprises me is that this is news to anyone. Chains like Target and Best Buy commit to higher order numbers to get these exclusives for the promotional benefits. It’s a standard industry practice.

  19. Goatweed says:

    it’s actions like tis that cause people to run to torrents/p2p/newsgroups. Why buy 4 cd’s when I can buy 1, grab the bonus tracks & upload them all to my mp3 player?

    The cd probably sucks anyway.

  20. superlayne says:

    On the topic of buying music, don’t waste your money on a Rocky Horror soundtrack.


    Back on topic, its this kind of thing that makes people pirate.
    No one wants to buy the same song thrice.

  21. firestarsolo says:

    Aye, just wait a little bit and you’ll find them all available for download in a nice set of 13 RAR files on your local torrent site.

  22. homerjay says:

    Its almost like the record companies WANT us to steal their music so they can sue us. Hmmm….

  23. Wormfather says:

    The band is a vampire du du du du doot dum doot

  24. Wormfather says:

    @brokennails: They’ve already stuck it to the record companies, this time around we’re on the hook.

    The next album is going to be in that really high freqency that only 16 year olds can hear.

  25. Squeezer99 says:

    you’d think consumerist would like this, since they are walmart haters and target sack riders

  26. Curtis_B says:

    I am a smashing pumpkins fan, but that’s not the important part. I saw this article on pitch fork yesterday and I had to laugh. For being a music publication they obviously have little idea of how the music industry works. To blame the band is B.S. The record company is the one who’s getting a special deal by doing this, it’s not in the interest of the pumpkins. Not to mention back in 2000 they publicly GAVE AWAY a two disc album online for free! Has anyone else done that? Any finally, can you really blame the record company (Warner Bros.) ? People steal music these days, they don’t buy cds. Atleast they may recoup their expenses if they release all these different versions of the album.

  27. TPIRman says:

    Yes, bonus tracks are standard practice as many commenters have noted. But the title track? I think that’s the news here. Can anybody cite another instance in which the freaking title track was an exclusive? Sure, that song may well be the crappiest track on the album, but regardless, this introduces a new level of brazenness into the equation.

  28. bastarre says:

    I just bought the latest Queens Of The Stone Age CD at Best Buy and it came with a coupon/code so that I can go online and download a Best Buy “exclusive” track. The only thing exclusive is probably the fact that they’re using it to data harvest me (ie cant download without inputing email/personal details). And speaking of that, what happened to the days when you could buy a soda and peel off the label or pop the top to see if you won. Now you have to provide info to even find out. BS. I’m tired of this kind of marketing.

  29. Peekaso says:

    The Pumpkins are still relevant, they were never more than Billy Corgan + Chamberlin + 2

    This multi issue marketing is brillant,

    I Will be buying all 3, if you don’t want to.
    well don’t. ;)

    And last thought, if you think it was the band’s idea, no, this is straight out of the Virgin Martketing Department.

    Buy the CD’s, buy the tickets, and your Zero shirt. Or Don’t your choice.

  30. nequam says:

    This point has already been made by thoughtful commenters, but it bears repeating that this is exactly the kinda crap that drives people to pirate. Why hasn’t the industry appreciated this yet?

    If there are 4 or so “bonus” tracks, wouldn’t it make more sense moneywise to release them as an EP?

  31. Echodork says:

    Y’know, I bet Frostwire will have all three bonus tracks.

  32. supedve says:

    Last year Ziggy Marley had an exclusive release via Target and he headlined the Hollywood Bowl (18,000 cap) and as the Manager of the onsite retailer (Tower Records) there we weren’t able to sell his newest release of the record he was on tour supporting, but had all of his catalog. In the end most people didn’t care to ty and purchase the record anyway but it is the principal of trying to have your current material available to people that just made an expensive effort to come see you live.

    Just for kicks I went to do a little competition research the next couple of days and none of the local LA area stores even carried the “TARGET EXCLUSIVE” release or if it had magically sold out, hadn’t bumped up the city wide stock levels to support an arena appearance. Good job Target and record labels! You have screwed yourself and other musician friendly retailers for years…I’m not forgetting you either Best Buy!!!!!!!

  33. Tengaport says:

    @nequam

    You can count me in there – I have no problem purchasing the album off of iTunes, but you can bet I’ll be searching the underweb for the remaining bonus songs. I can’t see this as anything more than the labels attempt to boost record sales.

  34. eross says:

    I don’t care for their music, but I hope any fans will punish these corporate whores by making sure pirated copies of every one of their discs are made freely available all over the web.

    Lest anyone think that too strong, this is a band that was made by independent stores and radio stations.

  35. h0rk says:

    I do think this sucks, but let’s face it… all the bonus tracks are already available at the usual places minutes after it hits the shelves.

  36. Peekaso says:

    This band was made by MTV and their Music Videos + Virgin Marketing partners.

  37. oneTee says:

    can’t you just buy the album on itunes and then download the additional tracks? or are those tracks not offered on itunes? i doubt there are many people that will buy all four versions

  38. KatieKate93 says:

    Ok, here’s the plan, some of us buy it at Target, some of us at Best Buy and the rest of us on iTunes. Then we can meet up on Shareaza!

    Come on RIAA, is it any wonder we resort to guerrilla techniques?

  39. pestie says:

    @Skiffer: Yeah, really! People still pay for music? Heh…

  40. lestat730 says:

    And they wonder why people download mp3’s without paying. How can a title track be made a store exclusive?

    I REALLY hope this isn’t a new trend…

  41. Youthier says:

    @homerjay: It seems that way because as EVERYONE else has said this seems designed to drive people who don’t normally pirate to do just that.

  42. Walkallovaya says:

    I really think that this band is the most generous band of all time… Consider the 2x cd, and the free 2x cd, and the upcoming concerts. Consider that all of their albums have lasted over 50 minutes when other bands struggle to get up to 30.

    Sure, this is marketing but oh well.

  43. William C Bonner says:

    This just seems like forcing your average listener to pirate the CD instead of buying it.. If I’m going to have to buy several CDs with mostly duplicated content to get the entire selection, I’m much more likely to find out where I can simply get them all for free.

  44. SugarRob says:

    @Peekaso: James Iha deserves more credit than you think.

  45. Bay State Darren says:

    I really can’t imagine the new line-up will sound like they deserve the name Smashing Pumpkins. Corgan hasn’t done anything decen since Mellon Collie and the Infinite Sadness, a great album. Oh, and this whole gauging consumers thing sucks, too. (You mean this isn’t Blabbermouth?)

  46. Real Aler says:

    Is this the same Smashing Pumpkins that made a pile of cash with their limited availability “farewell” concerts in Chicago some years ago. I think so.

  47. royal72 says:

    just don’t buy the album, or any other product from the riaa (collectively). the only way they’re gonna change, is if you STOP GIVING THEM YOUR MONEY…

    “but that’ll hurt the artists.”

    no, because they’ll find a way to do it themselves and cut out the greedy pigs in the middle. i’d much rather go to [band name]‘s website and get it directly.

  48. markedward says:

    One of my favorite bands, Project 86, just released their sixth album on the 19th of this month, which I was totally psyched for. I pre-ordered the album online so that it would come with a free Making Of DVD. However, the day after I received my album in the mail, the band announced on their website that if you buy the entire album at once on iTunes, it would come with a free bonus track… The reason I buy CDs is in case all of my digital copies somehow all are erased, I still have the hard copy somewhere. I’d have preferred the bonus track to have just been available for download on their website… it was like, “Hey, thanks for your support pre-ordering our album! Here’s a free DVD! Oh, by the way, you missed out on the bonus track.” You can’t even download the bonus track by itself on iTunes; you have to get it with the entire album at once. And even if I had known this ahead of time, I still wouldn’t have gotten the album off of iTunes, because if your music is lost, you have to repurchase it. Making bonus tracks exclusive to specific vendors is pretty lame. If it was exclusive to the internet as a whole, fine… but not everyone is an iTunes user.

  49. Walkallovaya says:

    But these are BONUS tracks. Just because one of the bonus tracks has the same title as the album doesn’t mean it’s important at all – and here, it’s not an important track.

    I think everyone bit on the nasty Pitchfork headline… motivated by the idea that they’re cutting out the “indie” stores (you know the place where you can pay $6 more than the major retailers for the exact same disc).

    People LOVE their “indie” record stores but those places were always the biggest rip-off, imo. Pitchfork thinks they deserve their old-economy profit margin? Waah.

  50. markedward says:

    @Walkallovaya:
    Actually… a couple of months ago I went into Best Buy two days after a certain album was released. It was $18.99. I went down to the Barnes & Noble. It was $18.99. I went down to Wal-Mart. The EXACT same CD was on shelves for $13.99. Best Buy and Barnes & Noble are both “major retailers,” but then again, so is Wal-Mart. Why did two different “major retailers” have the CD at one price, when another “major retailer” right across the street had it for five bucks off?

    The same thing has happened to me when purchasing books. I’d go to B&N looking for a certain book, find it, decide it was too expensive, than just for a wider option range, go to a small, local-based bookstore that had the exact same product for a significantly reduced price. I don’t think it’s so much that privately-owned places think they can jack up prices. If that were the case, most private-owned stores would fail because people would just go across the street to the “major retailer.”

    I don’t see this as any sort of attack on “indie-stores,” considering this CD is going to appear in other “major retailers” such as Wal-Mart, Best Buy, B&N, etc., and they won’t be getting the Bonus Track either.

  51. eli_b says:

    …or…if you really cared about having all the songs, wait until a day after the release (hell sometimes before) and find it on the internet in five seconds. smashing pumpkins has had 15 years to find a way to get their music to fans without raping them. hey, i know…a new movie release, but there are three different endings, and each one is sold in a different store…

  52. Trai_Dep says:

    Walk is completely ignorant of the music retail channel if he thinks the indie stores are an evil cabal hiking music prices, but thank GODS for the big box stores, fighting for music lovers’ rights. So completely off the mark it’s not worth geting into.

    Which is fine. Free country.

    But always cracks me up when the freeper types are so freaken proud to display their ignorance. Suppose that’s because it’s not like they can display their brilliance. Publicly or privately.

  53. Marko_Vulvic says:

    I know a little about the music distro game (having worked for a company in the industry before, let’s say it rhymes with mooniversal schmusic)…and the reason your Fartknocker CD costs $13.99 in Wal-Mart and $21.99 in IndieWorld is simple: IndieWorld would most likely order 20-50 CD’s of a major title and Wal-Mart PRE-PAYS for 50,000, at an obvious discount….then they dump them at $1 over cost to keep stock moving. IndieWorld needs to keep stock on the shelves for the “Music Fan” looking for back-stock, while Wal-Mart doesn’t give two shits and needs to make room on the sehlf for the new Hilary Duff in exactly 10 days time.

  54. Walkallovaya says:

    It’s just the bent nature of the story that I disagree with…

    Smashing Pumpkins to Fans, Indie Stores: Fuck You

    Why should this band support indie stores? Moreover, I don’t think it’s such an insult to said stores if there’s some bonus track available elsewhere, for a limited time… if the indie store is so hurt they sure don’t need to stock this cd. They don’t deserve a superior right to profit off of the Smashing Pumpkins.

  55. Walkallovaya says:

    @markedward: Good points. Pricing varies, and not every major retailer is getting bonus track cds.

    @trai_dep: That’s NOT what I was saying. Way back when we had cd longboxes, Best Buy was an upstart and they were selling cds for $8.88; back then (pre-internet) there was a considerable value to the indie store with knowledgeable staff and all of the back catalog albums. Now there’s websites selling every album in print, stocking in warehouses, reaching more customers, moving cds at higher volume and pricing at levels similar to major retailers. And download svcs…

    There sure are a lot of negative externalities to the box retail business, but not as long as we have music shopping/downloading online. Music doesn’t need independent brick-and-mortar stores anymore… it’s not the band’s fault.

  56. mattbrown says:

    steal it?