None of the Mizrahi stuff fits me right anyway, so no.

But I do buy a lot of clothes at Target -- they have some cute stuff.

Why not? Spending a lot of money on a wedding dress seems foolish to me (as does spending a lot of money on a wedding).

Sure. The dress in the first link looks a lot like one of the designs I was strongly considering for my wedding. Don't know if it would have fit me or looked at all decent, though.

(Went with David's Bridal in the end. Strangely enough, did not get crappy customer service, despite horror stories.)

um, no. Although, some of Iaasic Mizrahi's stuff is nice for basic wear...Ooh! There's a new show on Fox called "America's Trashiest Weddings." Maybe the dresses are connected to that!

What would a $9.99 wedding dress look like?

And why would a wedding dress be good for other occasions?

Also, who wears a black wedding dress?

Hahaha, I think my gf would massacre me for saying this, but yes I would...However, I'd also probably try to take her dad up on an offer to elope for 1/2 the cost of the wedding...

A $10 wedding dress?? I just paid more for my morning train ticket into the city.

If I wasn't already married, yeah, I'd totally buy a wedding dress from Target. I actually only spent $15 on my dress (which was just a basic white sundress that I spiced up with some ribbon) when I got married (it wasn't a traditional ceremony, mind you, we eloped at a bed and breakfast.)

I know wedding dresses are a big deal to some people, but to me it just wasn't that important. I mean, it WAS important that I had something that was cute and fit properly, but seriously, I wore it for like an hour and will probably never wear it again. To me, it's a serious waste of money to spend tons on something you'll never wear again. We used the money we saved on our honeymoon trip.

I think the concept is good...but many, many people shop at Target. I could just imagine guests at a wedding...

"The bride looks beautiful."
"I've seent that dress at Target, it only cost $9.99!"
"Really? I spent $100 on this dress just to be a guest at this wedding!"

I might have considered it. I like most of his other designs and, assuming the dress fit and looked nice, I wouldn't have had any problem with a "Target wedding dress." But, I also wasn't a fussy bride -- my mom would have been the one who needed convincing, since she bought my dress for me.

I can't see why a Target dress would be better or worse than anywhere else. I kept my dress, but it was made for me by people who actually love me so it feels heirloomish and I'll hang onto it a while. In the absence of this quality I imagine that a ten dollar dress would do the job just as well as a ten thousand dollar dress if one didn't feel like hanging on to it. After all, it's worn for, what?, six, seven hours max?

I'm wondering if the $9.99 item could be a cummerbund or other accessory, rather than a dress?

HAHAHAHA my own fiance's father ALSO gave me the offer to elope for 10 thousand dollars flat.

Are you kidding? Of course I'd wear one. The one in your first pic is lovely in its simplicity, and would flatter a variety of figures. If you wanted, you could even have a seamstress or a handy friend help you add some embellishment to it, for a custom look.

I have never, ever understood the concept of spending a fortune on a white (or ivory) dress that you wear one day and probably feel totally uncomfortable in. My wedding dress was a gorgeous pale-blue pique designer A-line sleeveless gown with embroidered flowers, with a matching fitted jacket; cost me $45 at a local consignment store. Probably worn once before by some society gal to a social function. (Sheesh; that sounded insufferably morally superior!)

@QuirkyRachel:

What would a $9.99 wedding dress look like?

Considering the vast majority of the cost of a wedding gown is, like everything else wedding-related, purely a psychological markup, you can bet that a $10 wedding gown is going to look pretty much like the $200 gown at David's Bridal. Unless it's got elaborate beading or "couture" features, there's no basis in materials or labor for the costs of wedding gowns.

And why would a wedding dress be good for other occasions?

I think that goes more for the bridesmaid dresses than the wedding dresses, but at the end of the day unless it's got a train, crinoline or some other "bridal-only" feature, there's really nothing magic...a white dress can actually be worn at other occasions.

I used to work at the Jewelry counter and Target, and if people buy the "diamond" rings, which did have a very tiny, very flawed diamond set in white gold made to disguise the size of the diamond, they'll buy a Target wedding dress.

I personally loved when people asked me if the ring were good quality. I had to leave it at "you're paying $99 for a diamond ring."

I don't see why not. 8 years ago, my husband and I were married. We had only known each other for 1 month! We were in quite a hurry and didn't have much money. We lived in a tiny town in New Hampshire. The only decent place to buy clothing in was a Fashion Bug. I bought a a purple dress ( I love afwul in white) and a black shawl. I spent 30 bucks. I wouldn't change it for the world. There is nothing wrong with buying a cheap wedding dress.

Here is a photo (we look so young!!)
http://img.photobucket.com/albums/v283/radleyas/wedding3.j...

http://www.kilgorekitchen.blogspot.com

I wouldn't buy a wedding dress at Target, but only because I wouldn't buy a wedding dress, period. A cute dress or suit to get married in? Totally. But most of the trappings of a wedding strike me as wastes of money and resources. A garment I could never wear again? I do not have that much closet space or extra cash.

Then again, I would much rather receive, say, an engagement camera lens than an engagement ring that I would never wear and would probably lose, so I'm guessing I'm not the target (ha! and, god, sorry.) demographic for this collection.

erm .. rather I LOOK awful in white ... not love.

Most wedding dresses are bedazzled pieces of garbage to begin with, so I would have considered getting a dress at Target when I got married. I wasn't interested in spending thousands of potential honeymoon money on a dress I was only going to wear once. The wedding industry is the biggest racket out there, any one willing to throw their cap in the ring with reasonable prices is a-ok by me and I think there a lot of young ladies in the circles I run in that feel the same way.

I bought my dress at the Filene's Basement bridal event. For the daughters of employees, they allow them in the night before, and you get an hour to find a dress in the dark. But I was only competing with a dozen other brides, instead of hundreds, and I found an excellent dress for $250.

The idea of spending more than that on something I'm going to wear once boggles my mind. But then, I also opted for a simple wedding in the church I grew up in, with a small reception in the church's hall across the parking lot. The idea was to gather the family for a happy event without sending anyone further into debt, and it accomplished that nicely.

Also, I like the simplicity of the gown shown above. It looks really flattering.

After yesterday's horror story of the dress that only showed up a few days before the wedding, I'm in favor of anything that reduces pressure on the brides. The process is complicated and time-consuming enough as it is.

@alicetheowl: Erg. It was $250 less 25% for the employee discount, so the dress only cost $187.50. (No sales tax; we were in Massachusetts.)

@B: Emo kids and grown-up goths.

@Shadgenki:

And people who just want to do something a little different.

Or those whole aren't culturally western. Hindus, for example, get married in red.

In many cultures, white is the colour of mourning, not weddings.

@Falconfire: my fiance's daughter gave us a 3,500 budget (which also includes her college graduation present when she graduates tomorrow). I would have cut and run for $5k (my parents said they'd be up for vegas).

@Troy F.: "You can bet that a $10 wedding gown is going to look pretty much like the $200 gown at David's Bridal."

Took the words right out of my mouth.

As long as the quality of the fabric is good, I don't see ANY difference between a Target wedding gown and some of the crap they have for 10 and 20 times the price at David's.

It's not going to be the same as a $3000 silk couture wedding gown, but if you're shopping David's Bridal, I expect you're going to be able to get the same quality for cheaper at Target.

@B: Sometimes women nearing middle age (or older) prefer just a simple black suit or simple black cocktail dress. White does have a bit of a "blushing 20something bride/debutante" feel to it.

(I also think it's more common at second weddings, especially if they're fairly low-key.)

My wife got her dress from JCPenny about 15 yrs ago. $300 for the dress plus $25 in shipping/tax. When the bill came: $25. She paid it and never said a word. Cancelled the CC she used about 2 months later. Cheapest part of our wedding.

I don't see why not. Who cares what the brand or cost is. Most women will only wear it once anyway so what's the point in spending thousands on it? My wife bought her dress off of eBay for $60.

@Eyebrows McGee: I understand wearing not-white, but I always thought black was considered super-unlucky to wear at a wedding.

@B:

"super-unlucky"?

I have a bridge I'd like to sell you!

I'd like to see a statistical breakdown of divorce rates among couples where the bride wore black versus those where the bride wore white.

Belief in superstition can be a powerful thing. Just ask Pat Robertson.

Another vote for "why waste the money" here. My wedding outfit was about $130 (skirt, jacket, sleeveless shell) but they were dress casual pieces that I bought with the intent that they would be worn again for work or going out, which I have done many times.

Since you can buy your casket or urn at Costco, why not buy a wedding dress at Target?

http://www.costco.com/Common/Category.aspx?whse=BC&Ne=4000...

I dont see any problem with buying a wedding dress from target at all... you will never wear it again. Why spend tons of money for it? if the style is one that you like, and it matches what you are looking for, why would you care where you bought it from?

Most formal dresses from mid-range department stores are $150 - $200 - and all these are are formal dresses that happen to be white. There is no reason to think that the quality is any less than its counterpart in pink or blue would be...

I'd wear it. It'll make it easier to pick my wedding dress up on my way to Vegas.

@ElizabethD: I'm a guy so my fashion taste is obviously bad, but the dress in the picture up top looks fine to me. I wouldn't be embarrassed to marry a girl wearing that dress, I think is looks nice.

If I liked the dress, absolutely. You're wearing it for (max) 8-12 hours, and will probably never wear it again. Save the money to buy a better-tasting cake (which will please your guests), or just SAVE it period.

FWIW, I wore gold.

i went to a wedding recently where the bride looked beautiful in a white sun dress that couldn't have cost more than $100. didn't matter. the entire party looked elegant.

& on that note, does anybody know wtf "beach elegance" means for wedding dress? i don't live in oc, so i'm not up on the hip lingo.

I also don't see an issue with buying a dress at Target. I'd examine the quality anywhere --and this would be no different. FWIW, I bought my dress at David's Bridal and was complimented just as much as if I bought it at a higher-end boutique -- like Amsale or Priscilla of Boston.

And it makes financial sense to save the money that would have been spent on the dress -- and use it for other things like -- retirement, down payment on a house, paying down credit, future children's 529s, etc. -- A wedding is just a day --your future is a lifetime.

Totally a nice idea. Honestly it's got to be the same quality as the polyester they sell at David's.

I wore a $35 Anne Taylor dress I got off ebay (it was white), and $15 Steve Madden heels I got from Macy's outlet.

My wedding, in total, cost $600.

My best friend spent well over $15,000 on her wedding, and around $800 of that was her dress. We both ended up married and looked good doing it, so what was the point of the $15,000? Yeah, I don't know either.

Lots of Target stuff is well-made and looks very good. I've purchased a lot of stuff there (men's clothing) that I wear regularly. Love their cuff links too.

Sure! I really dislike all the pomp and circumstance that surrounds a wedding day, and after my sister's wedding, told my family there was no way I would be going through the same drama. My future husband (or more accurately, his mother) may or may not be thrilled at the idea of a no-frills wedding, but this is the type of dress I would consider if I had to wear one at all. As someone else said--I'll wear it for one day and never again, and I don't feel like carting it around for the rest of my life for nostalgia's sake. At this price, my own wedding dress would be cheaper than the bridesmaid's dress my sister picked out.

If it fit right and I liked how it looked, I guess I wouldn't have a problem with buying one at Target. However, I'm shaped a little oddly so it can be tough to find clothes that I'm really comfortable in, and I like slightly more beading and color in a wedding dress than the pictures that I saw.

Man, would it be a good way to save a few hundred bucks, though. My dress was "cheap," and I'll tell you that I spent more than $150. Everything in the wedding industry is designed to gouge you. $3 per slice for a wedding cake?! Screw that - I'm a baker, I'll make my own.

I love the fact that my girlfriend will be able to go buy her wedding dress while I pick up a bag of Doritos, and a Nerf gun all in the same store, for under $20. God bless America! (Tear rolls down cheek)

I have a feeling the black is offered to make it an option for a bridesmaid's dress, much like J Crew does with their bridal collection.

And yes, the $9.99 almost has to be for a cummerbund or veil or something.

And finally, I would absolutely wear a wedding dress from Target - or a $30 wedding dress from Gap, which one of my customers did many years ago...

Hell yes, I'd wear it! Personally, I've never understood spending thousands or hundreds of thousands on a dress you are going to wear ONCE.

I've always known I would buy something vintage, 2nd hand, or cheap and cheerful but beautiful to wear for my wedding.

Hey, that reminds me.. anyone wanna get married? ;)

This is an excellent idea. We ended up getting a used dress for my wife because new items were just way to expensive.

If she could have found a new dress she liked at that price, we would have picked it up long before the $350 used dress.

Will Stephon Marbury endorse this wedding dress?