Run Away, Banks Are Coming To Life As People
If one of these brands came alive, which would duck out of helping you move? Which one would take your last beer? Which would get your girlfriend to cheat on you? Which would point you out as a kulak to the Red Army?
How about, if one of these brands came alive, which would win in a duke-out in the streets of Tokyo? Now that would be our kind of survey, and HarrisPollOnline would probably get more revealing results. — BEN POPKEN
(Thanks to Jason!)
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Comments:
I work in market research (I know, terrible, but I just edit the surveys, which can be like banging my head against a wall) and I hate that methodology like you wouldn't believe. My small company doesn't have clients who insist on it, but it's definitely a stupid way to get at what they're trying to get at.
As for companies not just letting you tell them what you think of them: they're not paying for that. They're paying for you to fit into tables and graphs that they have sometimes already made up. Sometimes they might be willing to learn something, but I wouldn't bet on it.
As a rule, I don't respond to Harris polls about banks and what not. Too damn tedious, and I always end up with something about a bank I only know because I heard the ad somewhere. Overall, I enjoy the polls, but financial institutions? I'd rather have teeth yanked. The times I do get to give feed back never occur on these. Gee, I wonder why.











I frequently take online surveys from places like lightspeed panel, pinecone research, etc, which ask you to consider that a particular product/brand/company is an individual, and to describe them. Such products as sponges, beers, and candy. Those surveys are worth it, for the laughs if not the pittance they pay. (Now I'd like you to imagine Corona Light(TM) is a person. Is Corona Light(TM) someone you would consider A) Likeable B) Friendly C) Talkative or D) An immigrant worker stealing the jobs of hard-working Americans like yourself?)