Great Moments In Commercial History: Fuccillo Hyundai of Greece
Here's an ad for Fucillo Hyundai, which sells cars in beautiful central New York (Rochester/Syracuse area). Greece is a suburb of Rochester. His tagline is "It's HUUUUUUGE!" and his commercials are all over the airwaves.We are somewhat confused by and in awe of Mr. Fuccillo. We were certainly not aware that heaven was "very similar to Ridge Road In Greece." Yet, we accept it as fact with little or no backtalk.
If you'd like to nominate a commercial for our weekly series "Great Moments In Commercial History" send us an email at tips [at] consumerist [dot] com. Be sure to put "Great Moments In Commercial History" in the subject. To see other commercials that have been featured in the series, click here.—MEGHANN MARCO
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Oh man, I'm from Central NY, so I see his commercials all the time. That's not even the best one. If you ever run into a central New Yorker, just go, "IT'S YUUUUUUUUUUUUUUUUUUUUUUUUUUGGGGGGGGEEEEE" and they will immediately start laughing...guaranteed. Oh Billy Fucillo, I was waiting for you to get onto the internet.
Personally, I'm offended by Billy Fucillo. I bought a brand new Tucscon from his dealership in Canoga Park, CA at the end of last year. About 2.5 months later, when I had to take my car in for a recall repair, the dealership closed without even notifying its customers (I did receive a letter back-dated about 3 weeks around 2 weeks after I discovered they were closed). Apparently, his team walked into this location one afternoon, said they were closing up, and asked everyone to leave.
I contacted Mr. Fucillo's dealership in Syracuse and asked for a call back. Still waiting...
In my opinion, what started as one bad customer-service issue turned into multiple ones.
Thankfully, there's a great dealer in Thousand Oaks who has taken it upon themselves to honor Fucillo's customers.
Ahh, that brings me back to my college days in upstate New York. Somewhere, I need to find the used car commercial I saw that involved the salesman smashing the window of the car and then setting the hood on fire. That was just about the best commercial I've ever seen. I wish I'd had the whole thing unmuted, but I was too busy staring in fascinated horror.
Im sure the dealership that is "honoring" the other dealership's cars is making pretty good money. Recall work is always paid out by the mfg. company so I doubt they are too put out by doing the service work...
@BelBivDevolkswagen: Ditto to that! "Irondequoit-a Dodge!"
Fuccillo's commercials drive me up the wall. For a while I found them amusing because my high school US History teacher also said "huge" like that, but now Fuccillo just gets on my nerves.
At least it's not Mike Ognibene, though! He's a guy that makes me want to smash my TV and never buy a car. "WE'LL SEE YOU RIGHT HERE!"
On the bright side my 3 year old son learned to cover his ears and start going "La la la la" all on his own when those annoying commercials come on.
Ahh Rochester's car commercials.. let's see:
"We'll see you right here!"
"You can't stack cars!"
"Oh yea, see your Vision now"
"Eggs are cheaper in the country and so are the cars."
"Just a hop skip and a jump past Lollypop Farms"
"Got Twenty? Save Plenty."
"Think Toyota, Think Vanderstyne, Smaaaart Thinking"
"You know what you get from HOnda for $109 a month? A lawnmower!"
"Come on.. Buy One!"
Okay, that's enough suffering for everyone. I've purchased 4 cars since moving to Rochester, and not one from a dealer whose tagline was mentioned above. Fucillo fits right in.
Thanks alot consumerist!!! I thought i had finally gotten rid of Fucillo when i burned my tv after i saw his commercial!! This guy looks like a lazy fat slob!! The only marketing campaign he could come up with was ummm..its...HUUUUGEEEE.. WTF? Everytime i hear that commercial my ears start to bleed...
Here's a link to an interesting article about Billy Fuccillo's commercial costar Tom Park. Since Fuccillo does a new commercial or two every week for each dealership he owns, and they do everything in 1 take, the guy has managed to be in over 100,000 commercials!
http://archive.southcoasttoday.com/daily/09-02/09-15-02/d0...
I'd never buy from Mike Ognibene. Any scheister dealer who feels he needs to tack a Jesus Fish on to his commercials doesn't get my business... on top of the cliche car dealer lameness that he already exudes.
My 2 and a half year old god-daughter runs around yelling HUUUUUUUUUUUUUUUUUUUUUUUGE now.
The thing that bothers me, is obviously that this marketing works because these dumbasses are still in business.
I live in the Buffalo arean and his advertising budget must be HUUUUGGGGEEEEE. He's on a bunch of the NFTA buses as full bus "wraps". His commercials are becoming less of a common sight but he still does have the occasional one advertising a sale of some sort. He is obnoxious to a T. He will hang out on Chippawa Street in downtown Buffalo and act liek he owns the SoHo bar, buying a drink for any lady that even gives him the time of day.
When I was looking for my truck (05 Tundra) I emailed and faxed his dealership (my standard negotiating start for any car purchase), and did not recieve a callback from them for over a week. By this time I already had a deposit down on the exact truck I wanted. when his sales person talked to me he for the most part berated me for not waiting and buying from him. He told me that my truck was impossible to find with the options I wanted (The dealership I got it from found it on their first search), and that my price I was looking to pay with my trade in being covered was "something we'll have to work on". The dealership I did buy from bought my old car (03 WRX) in a heartbeat because of the demand for it, and even offered me incentives on financing that Fucillio told me "would be hard to pull off on a deal like this".
This is the typical Upstate New York adplan: They get some "Mom&Pop" slogan and beat it like a dead car salesman.
EVERYONE I know avoids this guy and his juvenile ads like the Black Plague!
No graphics, no real message, just the overstated "huge" selection by the fat blowhard.
The production quality is abyssmal, the message is all over trhe place, and the photography is the usual, amateur shakiness and composition.
"Time for a new ad agency" seems lost on this guy:They think his ad notoriety is a positive!










That wasn't entertaining... that was just dumb...