I live in Texas and have seen most of these ads on TV. Maybe they are regional.

Are these real? They almost seem like parody.

K

If you've never seen them, you probably don't watch much football.

If you like these commercials, you might want to check out:

Bud Light Radio Commercials - Real Men of Genius
http://arc.diis.net/cache/page/budlight.html?story=budligh...

An ad perfectly suited to the Champagne of Beers.

I loved these commercials when I first started seeing them during NFL games, but it was a few years before I found out Errol Morris made them. He's the filmmaker who made "A Brief History of Time," "The Fog of War," and (my favorite) "Fast, Cheap, and Out of Control," as well as a bunch of others; all are excellent.

Check out this ad for Levi's. (No profanity, but your Mom probably doesn't need to hear it.)

Perhaps they should spend less on fancy-pants ads, and more on making a beer that doesn't taste like industrial run-off.

@ Pelagius

Blasphemy! Miller High Life is delicious, and nutritious. I may be a beer snob, but I still love the MHL.

Your gramps doesn't really put salt in his beer to increase the head. He's actually trying to reduce the level of carbonation--- head retention is actually reduced by introduction of salt.

Many folks don't like the amount of carbonation found in many large scale lagers. besides, you can cram more flat beer in your gullet that carbonated beer.

Additionally, one typically adds the salt and lets the beer sit for 5 minutes or so while the co2 is released. This has the added affect of letting the beer get warmer. Warmer beer has more flavor than colder beer.

@Pelagius: Agreed. Pure slop. If I see it in someone's fridge at a party, my opinion of them goes down dramatically.

Best Beer spots ever done. Idea hatched by Jeff Kling (I believe) of W+K.

i think they are wonderful ads. i especially like the one that talks about baseball breaking his window. baseballs are fine, but if a soccer ball ever goes through the pane...

loved it.

i like high life. and if you're judging someone at a party by the beer they have in their fridge...

i like high life. i also like delirium tremens. does that mean i'm not worthy of your attendance?

The reason he puts salt in his beer is to make it taste a little less like ass. This can also be accomplished with green olives, which put on a nice little show in your glass. But overall: it's because shitty beer needs salt to improve taste.

@bambino: Beggers can't be choosers. If you are a guest in my home rummaging in my fridge to enjoy my beverages, don't judge me because I provide a beer that you feel is beneath you. Next time, bring your own top-shelf beer and learn to be a more gracious guest.

I haven't seen one of these ads in a few years, but I always liked them. The raspy, grizzled narrator and is unique cadence are the best part. I used to drink High Life just because of these commercials because I thought it made me seem like a real man.

Then I turned 21 and started to drink other, better beers. Oh well. I still love the commercials.