According to the BBC, Adobe has added DRM to Flash. The DRM aims to prevent copying and ensure that viewers are unable to skip or remove embedded advertising. From the BBC:
“Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it,” James McQuivey, an analyst at Forrester Research said.
Content publishers are promised “better ways to deliver, monetize, brand, track and protect video content”.
Aw, nuts. —MEGHANN MARCO