American Airlines has altered their adorable pink “women’s” search box, it’s now blue and looks almost like the boy’s search box except for the lack of scary tools.
Lack of “confusing” options must have tested really well in focus groups, eh? It’s not simplified. It’s streamlined and “user friendly,” right?
Keep telling yourselves that. Since you guys obviously read this blog, here’s how you streamline a search box. And here’s how you make something useful and user friendly. And no, these sites aren’t just for chicks.