Attention, Walmart shoppers! This ad is for you! Woo hoo!
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Comments:
I really don't see how it's "an implied admission of illegality". If anything, it's an implied admission of potentially being steamrolled by the inexhaustible legal resources of Walmart. You're just admitting that they may want you to take it down, not that you've done anything wrong. I'm not a lawyer but I've more than my share of the courtroom on tv and in the movies, and I say you get a second opinion. On the other hand, Walmart would eventually out-spend you into oblivion.
it would be money well spent for Consumerist to retain the services of a lawyer who would be willing to answer questions (from Ben and co., not the world) over e-mail rather than relying on random comment lawyers and the editorial staff opinion. the "post + our lawyer's opinion" would make Consumerist posts a nice package.
word?
I'm pretty sure that you can't make something illegal by saying you thought it might have been. It either is or isn't.
I think that you either owe us the cojones to fight it or a letter from your attorneys explaining to us why exactly you wouldn't win.
It sounds to me that Gawker media just doesn't want to put up the fight.
Hey, I had a copy uploaded to my site (I wrote a bit on it after you guys did), so I have that graphic, plus I got the .rar from RapidShare and put that up for download from my page as well.
...Along with an article explaining why I don't think it's illegal. ;)
Here is a working Demonoid torrent, Its spreading there pretty quick.
http://www.demonoid.com/files/details/1063512/2178282/
@cp87: Consumerist owes us someting? The Gawker empire owes us something? Like John Stewart says, it's just entertainment.
So, how many letters to these other sites, the torrent sites and so on will this generate? I don't think you've really lost, as this will self-propogate just out of pure antagonistic glee. Walmart, will spend more on legal fees trying to chase this down than they ever would have lost by simply ignoring it. How's that for a positive spin?
I don't know why Walmart felt the need to pursue this. The knowledge of how they categorize potential customers isn't going to give their competitors any edge over them. If I were a Walmart shopper and saw myself in that presenation, I would have just shrugged and gone on with my life -- it wasn't shocking or potentially disruptive.
Really -- were any of us surprised by their category descriptions? If you had asked a realitively-well-informed group of consumers to compose profiles of WalMart shoppers, they would have come up with the same conclusions.
@muddgirl: Yes. We're the consumers of their product. We're the only reasons that their customers (the advertisers) bother to be their customers.
Just entertainment? Yes. But the entertainment value, for me at least, is them standing up to the corporate powers.
I'm not demanding a refund--I didn't pay for anything. But if they won't stand up to Wal-Mart's goons, then I might stop reading. There is still a lot that I like about the Consumerist, and am not going to stop reading based on this one instance.
Sometimes you just gotta pick your battles. It costs time, money and resources to fight these things, and it may not be worth the expense in every instance. I'm not saying that it's not worth the fight in this case, just that there is a cost-benefit analysis that I'm sure the Consumerist (and its lawyers) undertook. Ben lives to fight another day, and I have no doubt that Walmart will get what's coming to it (at least I hope so).
@kcs: Yup. Large companies can also wait out smaller groups draining their funds in legal fees and hours billed.
By making this whole situation public is still fighting Wal-Mart and those who can't understand should start realizing this. The cowardly thing to do would be to give in and pretend like the original story never existed.

















Rapidshare? Yuck. The other site is down due to what I'm assuming is a bandwidth issue. Let me see if I can get the files I have together into a torrent and link it here.