More Zombie Brands
Daniel Gross is back with more zombie brands. Among them:
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• The Commodore 64, resurrected as a high-end gaming computer
• Indian motorcycles
• Triumph motorcycles (who were not only resurrected, but made a very strong comeback)
• Lots of cars, including the Camaro, GTO, Montego, and MG
• White Cloud paper products, now a Wal-Mart house brand
• The McRib, which makes periodic resurgences for no good reason that anyone can figure out
Lots more, and lots of links, in the Slate article, plus some amusing requests for brand resurrections (mostly junk food). — SAM GLOVER
(Photo: Demedulce)
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Comments:
@Theseus: "Think smaller, think more legs."
I don't think the McRib is a true zombie product, I think McDonalds knows that its appeal is best as a limited-time product. They seem to roll it out at about the same time every year where I live (late summer/early fall).
A&F, on the other hand, is totally a zombie product. Also? Their CEO is a hideous freak:
http://images.salon.com/mwt/feature/2006/01/24/jeffries/st...
@gorckat: That reminds me, I should use this comment thread to shout out my favorite zombie product, too.
www.stubbsthezombie.com/index.cfm
I wish Tato Skins and Wild and Mild Ranch Fritos would make a comeback ... I love both of those ... I could put back a whole bag of each!!
http://en.wikipedia.org/wiki/Fritos
http://en.wikipedia.org/wiki/Tato_Skins
The VW Rabbit. It's only "sort of" a zombie.
The 'Rabbit' was the name used for the North American market to sell the first-generation Golf. It became the Golf in the US as well for second through fourth generations. Now, the original NA-only name has been brought back (in the US/Canada only, again).
It is selling quite well according to the salesguy I ordered my new GTI from. (and the GTI was originally the Rabbit GTI, I think; now in North America it's just the "GTI" while in the rest of the world, it's "Golf GTI" as it's just a Golf with a very extensive upgrade package.
In fact, the "Rabbit" is selling so well that the entire US allocation has sold out already and you can no longer order one even though I believe plenty of slots are still left for Jettas and GTIs.
@CeilingCat:
I don't really see a problem with the A&W stuff. It's good food and seems to go along with how it used to be.
@Buran:
The Rabbit isn't so bad. Want a zombie car? Try some Chrysler/Dodge products on for size: Charger, Aspen, Daytona, etc.
Oh please. IMHO, getting nostalgic for a pile of chemicals, plastic, etc. that the marketing depatment slapped some poor version of English on after test audiences found it appealing is making yourselves the puppet of companies and they laugh at you for it. It's acting like the smoker who buys tobacco because the maker stuffed it with nicotine, only instead of nicotine, it's a name that one associates with their youth.
And, yes, I'm guilty of it sometimes. :(
@homerjay: Yeah, I don't even really recall why I like them, just that I do. It's pure nostalgia. Exactly what drives the zombie brand market.
@Paul D: Re: Crystal Pepsi: You didn't get to witness all of the returns on that stuff! Ugh! You can see the mold grow really well in a clear product. It wasn't acidic enough to kill anything, and bacteria love CO2 and sugar. If even one bacteria cell got in the product during the run, you'd have a whole bottle full of icky green and black stuff in a month.
Mmmmm, Bosco Chocolate Syrup. It's still around - in fact, it's now run by my family and we're working hard on the brand. Sorry for the shameless plug: http://www.boscoworld.com













Since the Polaroid brand name is now being used to brand a line of Chinese-manufactured TVs, does that mean you have to shake the remote a la Wii to get a picture on the TV?