After a series of marketing and merchandise blunders, Walmart is trying to turn around its falling profits by breaking down existing customers into three groups and refocusing on these shoppers, NYT reports.
The groups are:
Brand Aspirationals: people with low incomes obsessed with names like KitchenAid
Price-Sensitive Affluents: wealthier shoppers who love deals
Value-Price Shoppers: customers who like low prices and cannot afford much more.
See, you’re never too big to change, as long as you’re hemorrhaging dollars. — BEN POPKEN
It’s Not Only About Price at Wal-Mart [NYT] (Thanks to Phil!)