On the heels of the success of their special new “not horrific tasting” coffee, Ralph Alvarez, president and chief operating officer of McDonald’s Corp, has announced that McDonald’s is exploring “destination beverages,” as part of a new strategy to provide drinks that don’t suck. “Destination beverages” include iced coffee, smoothies, and other “specialty coffee” items. Providing coffee that doesn’t taste like burnt cat hair has sent sales soaring 15%.—MEGHANN MARCO
McDonald's To Sell Smoothies and Iced Coffee?
By March 2, 2007