Okay, who's gonna be the first to make a fake bomb joke?

This is how Britan exacts revenge on the revolutionaries?

Intersting.

Since Dr. Pepper has traditionally been a southern drink, I suspect it's the Confederacy's attempt to get back at those Yankee bluebloods. Just look where they put the winning million dollar coin...

Huh... I'm dumbfounded...

Idiots. That is just stupid.

Okay, Cartoon Network is psyched now.

Reminds me of some idiot djs in Fort Worth who decided that they'd promote literacy by announcing that they'd hidden money in library books.

Oddly, instead of checking out books, reading them and waiting for money to fall out from between the pages, a hoard of radio listeners ransacked the library./sarcasm

Y'know, I really don't get that worked up about cemeteries. A grave is not for the dead; it's for the living to have someplace to go to help them remember the dead. Once there's nobody left alive who remembers you, your grave serves no purpose.

But that's rationality; this is marketing. Anybody who wants to work in marketing should understand people well enough to realize that most people aren't rational about graves.

If I were CEO at Schweppes, the marketing people involved would be fired—not for "desecrating" graves, per se, but for failing to realize that it would get people angry.

As a Bostonian, I'd advise any ad agency to lay low for a while. Except maybe the girls that give free shooters at our bars -- feel free.

Wow what is with these marketing companies lately? One horrible idea after another.

Now, let's have an American company have a promotion where we dig up something in a historic British area and see what kind of backlash there is. Guess: much more.

Marketing types are assholes. It's that simiple. Wait until they start getting fired and sued; that'll stop them.

We had some immature, smarmy little pricks on the radio here in Sacramento manage to kill a woman with one of their bullshit, adolescent stunts ("Who can drink the most wlater." Gee how clever).

Well, they're all fired now, and getting sued. But, the sixty-four dollar question: What asshole listens to stuff like this on the radio?

i'll let them bury it in my backyard....................

I like the idea (Find the hidden shiny thing), although I have to agree that the execution was rather poor.

People don't read marketing material (or any material, actually) these days, so agencies have to pull stunts that are controversial enough to get people talking, but not so controversial that the brand is damaged. If the public responded to rational marketing, that's what the agencies would produce. Good marketers don't care *why* something works, only *if* it does, and if they can repeat it.

Dammit! I was all set to start ragging on the Boston authorities again for being out-of-touch morons, but this really is a horrible, horrible idea. "Let's have money-hungry people come dig up a graveyard looking for buried treasure we plant there. What could possibly go wrong with that?"

I work nearby this cemetery and I will take a stroll through it on occasion. Many of the gravestones don't look to sturdy and I have to think that someone would have broke something if a mass of people were looking for a hidden coin. By the way if you ever find yourself in Boston you should check this place out. Beyond those already mentioned it contains the final resting spots of Ben Franklin's parents and some of those killed in the Boston massacre.

"Fake bomb joke?" Only a Boston paranoia apologist would couch it in therms like that.

This pisses me off. That's one of my favorite spots in Boston, somewhere I always visit when I'm downtown, always take out-of-towners who haven't been here before. Smarmy though it is, it's one of the few places that makes me think with a certain idealism about our country and the people who worked to establish it. And I just plain like old cemeteries and history and tranquil places in the city. Digging there is completely, utterly inappropriate, and I'm glad the city got wind of this idiotic caper in time to save a national landmark from that kind of abuse.

Yeah, great idea..burying a valuable coin in a cemetery. Dr. Pepper, your ad guys are morons.