McDonald's And Food Network: Subliminal Advertising?
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
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If the frame was an attempt at subliminal advertising, then some ad exec is way beyond the times. I'm pretty sure that subliminal messaging as this has been proven to not work. Not that Wikipedia is the expert on these things, but the sources sited by the authors of the subliminal messaging page (http://en.wikipedia.org/wiki/Subliminal_advertising) seem to say subliminal messaging doesn't work.
However, maybe it did work. We're now talking about McDonald's, which may have been their goal.
Interesting legal question... can you put parts of your show on video sites like YouTube and edit them to include subliminal messages? The subliminal restriction only applied to broadcast (TV and Radio) I think, so maybe it is even allowed on cable tv.
See http://usgovinfo.about.com/library/news/aa091400b.htm and Public Notice Concerning the Broadcast of Information By Means of "Subliminal Perception" Techniques, 44 FCC 2d 1016, 1017 (1974).
The FTC has a separate rule on highway billboards.
I thought there were rules in advertising where there needs to be a set number of seconds between a show and an ad? Have they violated a FCC rule?
I do know there's a rule against having something on TV for only a frame or two. There's an episode of Babylon 5 about Psi Corps and they put a fake subliminal ad for the Corps in the episode. The creator of the show said they had to leave the fake ad up for a certain number of frames because of the law.
http://www.midwinter.com/lurk/guide/037.html
RE: the FCC...what we did in the commercial was totally legit. We researched and found that the FCC considers a subliminal to be 2 frames per second (out of the standard 24). So we made the blip 4 frames total.Under "jms speaks"
Food Network stopped being about food and all about celebrity chefs a couple of years ago. It's the same time the quality of the shows dropped.
Similar thing happened to TLC. It became more about the personalities and less about the learning. Because really, I like Miami Ink but what I am really learning (besides don't get a tattoo from Yoji)?
Why all the Food Network hate? I really like the Food Network. It is leaps an bounds better than the boring, stodgy cooking shows that PBS broadcasts. If the shows on Food Network are good enough to turn a chef into a "celebrity chef" as CookiesEtc puts it, then that must mean they are doing something right.
As for Iron Chef America, you have to realize that the entire thing is done tongue-in-cheek. It is certainly not my favorite show, but Alton Brown is my hero now. So I will watch little snippets of it between Good Eats episodes.
FoodTV is great, especially when you just want something in the background or are just sitting down for a few minutes and not actually intent on watching an entire TV show. Not so much the silly shows at night, but the actual cooking shows.
Just about everytime I watch, which is often, I pick up some new technique or recipe idea.
@adamondi
Have you ever seen America's Test Kitchen? It's like a cooking show with a consumer interest bend. They review ingredients and utencils as well as cook some delicious looking stuff. I do also love the Food Network (original Iron Chef was awesome when my friends and I originally couldn't figure out if it was a joke or not, Iron Chef America: no thanks), but my cable is crappy and I don't get it.














I'm not sure if Food Network's core demographic has changed, but its more of a Junk Food Network now.