Fast Food 24/7: McDonald's To Go All Night? Wendy's Breakfast? It's Coming.
24/7 McDonald's are growing in profitability as more Americans eat away from home and at weird hours. McDonald's has almost reached a saturation point, after all: How many new locations they can open? What's next? The answer appears to be extending their hours. You can expect to see:
• More 24 hour locations.
• Extended hours at non-24 hour locations.
• Longer breakfast hours. Perhaps breakfast all day.
• McCafes that sell espressos and premium baked goods.
Other chains are getting in on the fun as well. Wendy's is testing a breakfast menu at 120 stores. Dunkin' Donuts plans to triple its stores and offer menus that include "breakfast pizza." The future of fast food depends on longer hours, more menu options, and more breakfast! —MEGHANN MARCO
McDonald's 24/7 [Business Week]
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when i get out of work at 4 in the morning and don't want to wake up everyone in the house by preparing a meal, a dollar menu comes in really handy. i hate mcdonalds on principle, but anyone who doesn't think there's a huge untapped market for odd-hour business is way off.
don't be too critical of the low end for expanding- there's money to be made and the 24-hr farmer's market doesn't exist.
McCafe??? HOLY F*CKING SH*T. Thats combining everything horrible about Starbucks (almost everything) with everything that is horrible about McDonalds (pretty much everything.) They shoudl be glad that I wasn't part of THAT focus group.
If there is any hope for society, fast food companies will soon be compared to the tobacco industry.
Anyone who hasn't read 'Fast Food Nation' better get a copy.
I'm with Eric J. If McDonald's didn't stop serving breakfast so early I would have died from a heart attack brought on by egg McMuffins and hash browns a long time ago.
Good thing I moved out of that apartment across the street from a McDonald's. Thankfully I live nowhere near one anymore. Stupid egg McMuffins. (Or should that be "eggs McMuffin?")
There's a combination Wendy's/Tim Horton's near where I used to live. They overlap at lunchtime, I think, but I believe the TH closes before the dinner hour and the Wendy's isn't open for breakfast. Coming up with space-sharing agreements like this might be better than Wendy's trying to develop its own breakfast menu from scratch. But I probably say that because I like doughnuts and I hate all McMuffiny forms of breakfast sandwiches.
I know someone who, if you saw Super Size Me, qualifies as a "heavy user" of McDonald's. She lives with her father - and depends on him to wake her up every morning so she can be on time for work. She is 39. Her dad is in his 70s.
What made me laugh was when the dad told me, "She really really likes those McGriddles, but on weekends she can't get up in time before they stop serving them."
When i get out of work at 4 in the morning and don't want to wake up everyone in the house by preparing a meal, a dollar menu comes in really handy.
I know it seems foreign to many folks, but preparing food ahead of your work hours is actually a reasonable alternative. Each and every fast food chain counts on consumer laziness as a key component of their success. It doesn't take that long to throw together a mixed greens salad (or anything that is bound to be better than fast food) before you go to work...get home and quietly open the refrigerator.
The problem with serving breakfast past a certain hour is equipment. Once production shifts from breakfast items to lunch the flat top is taken over by burgers and there's no place for eggs, McGriddles and what have you. In order to extend breakfast the stores will have to purchase more (dedicated) equipment to handle the new menu.
There's only so much space in the back of the house and reconfiguring the line can be costly.
About two years ago, when visiting Sydney, Australia, I went to a McDonald's with a McCafe. It was actually, well, somewhat swank (Mickey D's swank, that is. One step above the non-smoking section at a Denny's attached to a Holiday Inn). The pastries seemed to be on the trans-fatty level of Starbucks's pastries, and the cappuccino had a decent amount of foam. I think there were paninis. Ronald was nowhere in sight (though I knew that he was lurking around the corner at the regular McDonald's, which was on the other side of the wall).
Those of us who live in cities and suburbs may have trouble fathoming a place without Starbucks saturation, but in small towns that currently have McDonald's but no 'Bucks, McCafe could easily swoop in and do some decent business.
Eggs McMuffins round-the-clock? Yessss! Between that and the newly invented caffeinated donuts, I'll attain junk food nirvana:
http://news.yahoo.com/s/ap/20070126/ap_on_fe_st/buzz_dough...
I remember when I worked at Wendy's back in '89 and they tried running a breakfast menu for a short while. I wonder what they're gonna do differently this time to make it succeed.
And I'm all for Dunkin' tripling their stores if they open a bunch in Los Angeles. When we moved out here from the east coast, my body just about went into shock once I found out that there was a single Dunkin' left in the entire state, about a 7 hour drive from where I live.
Sure, it's always the well-intentioned that I prepare meals ahead of time, but some of us don't have the luxury of doing that all the time. Or when we roll home at 4am and found out the wife/kids/sitter ate your dinner, you'd be a little tired of dicking around. Besides, only the truly lazy use microwaves -- I find them unsafe.
Who wrote that the birkenstock set is all asleep by midnight? they are probably right. But some of us can't sleep for a variety of reasons and at 4am, we don't want healthy, we want waffle house and we want it extra greasy.
Then again, in my town, there is nothing 24 hour except for Hardee's and McDonalds. But the diners open at 5am, so we usually keep working till 5, fall into the diner, have a meal, go home, shower and get back to the office.
Here in the land of Wendy's (Columbus, Ohio), they already serve breakfast. It's fake fancy sandwiches on focaccia bread and weird hashbrown cheesy things. I pass Wendy's, McDonald's, Chick-fil-a, and Tim Horton's on my way into work each morning and Wendy's is consistently the one with an empty drive-through lane.
I'm thinking that says a lot.
"i think my body actually only responds to the crappiest of foods when ive had a little to much alcohol."
I know, for reals. Screw all-day breakfast -- I need McBurgers at 9 a.m. because when you have a killer hangover and have to go to work, YOU CANNOT WAIT UNTIL 11 FOR THE MCBURGER! It soaks all the hangover right out of your belly.
Wow. So much for losing weight and eating healthy! Although, I crashed into bed when I got off work this afternoon and JUST woke up at 11:30 PM. My choices locally are Wendy's, some pizza delivery, WaHo, Krystal, McDonald's, and Taco Bell. With TB's food poisoning mishaps and McD's limited, higher priced late-night menu, I am looking forward to any other options as they pop up. Well, time to go be a fatty and finally eat some dinner!
Working at all hours, I love 24 hr places... just wish there were better options. I don't mind Steak N Shake, BUT, I wish they still served breakfast at decent hours. Used to be 11:30pm-~11am... Now they've cut back to 4:30am-10am. Now the only places I can go for breakfast outside of breakfast hours are IHOP (gross to acceptable depending on the location), Waffle House (slides in, slides right out), Cracker Barrel (expensive but sooo worth it to sit in front of the fireplace on a cold day).
The McCafe is actually a great idea. I went to one in Germany last summer and the coffee was pretty good. They aren't going to put any real cafes out of business, but it's better than other fast food/gas station coffee offerings. It would be great to have McCafes a source of decent coffee on long car trips.
And there is a reason the late night folks crave McDonalds - your body reacts to weird sleep patterns by craving fat, salt, and sugar.
I consistently have oatmeal for breakfast on work days (~6 years and running), but every once in a while I'll get a hankering for a Sausage McMuffin combo. I won't eat anything else at McD's, and I'm rarely up on the weekends for their breakfast hours, but I guess if they started doing breakfast all day, they might lure me in a little more often.
I feel sorry for the folks who have only fast food burger joints to satiate their post-boozing munchies at 4am. Where I'm from, taquerias stay open 24 hours (or at least until 5am), so after the bars kick you out, you can gorge on fresh, authentic Mexican food. Nothing soaks up tomorrow's potential hangover better than a ginormous plate of migas with chorizo.
I did notice a local Wendy's with banners advertising their new breakfast menu. I'll give it a try and write a review for a small fee... call me a "freelance" eater.
*shrug* Wendy's in this area have had breakfast for as long as I can remember. They are the only fast food joint that sells biscuits and gravy (albeit pretty crappy B&G-- reminds me of the army's SOS). But when I'm on a 'day after' belly recovering from an excess of booze, 2 scrambled eggs over Wendy's B&G is a lifesaver.
But the diners open at 5am, so we usually keep working till 5, fall into the diner, have a meal, go home, shower and get back to the office
Woo, one of the (few) benefits of living in Jersey is the over abundance of 24 hour diners. Wee! After a night of drinking, I like nothing better at 4 am than to eat some fries and a grilled cheese sandwich.























McGag Me. Would you like some rBGH creamer in your McCoffee or how about some high fructose corn syrup / partially hydrogenated palm oil sweetener?